ZhuZhu Pets® apparel & home textiles for Nordics

Posted March 23, 2011

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Lisle International is delighted to announce that it has appointed K.E. Mathiasen (KEM) to produce a range of ZhuZhu Pets® licensed apparel and home textiles across the Nordics region.

The two year deal has been organised in conjunction with Kidz Entertainment/EEMC, Lisle International’s sub licensing agent for ZhuZhu Pets® in the Nordics and Central Eastern Europe. The roll out will feature the ZhuZhu Pets® characters on a wide selection of apparel and home textiles including t-shirts and bedding across Denmark, Sweden, Norway, Finland and Iceland.

KEM is a leading distributor in the Nordic region and part of the renowned, Top Toy Group. Irene Katballe, General Manager for K.E. Leisure, the KEM division developing the ZhuZhu Pets® apparel said: “Girls and boys across the Nordics, love ZhuZhu Pets® and we see great opportunity in working on this project. We are delighted to be able to produce the apparel for such an aspirational brand, and now fans can express their love for ZhuZhu Pets®’ with our new inspired ranges.”

Francesca Lisle, Business and Marketing manager of Lisle International, further commented: “KEM is a great company to be working with and together we hope to form a strong and successful partnership in providing fun products for ZhuZhu Pets® fans across the Nordics region. We believe that the company’s reputation in excellence, quality and its unique use of key licenses is perfect for the property.”

ZhuZhu Pets® creation of Cepia LLC, is the toy phenomenon that has swept the globe since its launch in 2009. Having achieved unprecedented worldwide sales, attracted global media attention and gained many international awards, it now has a flourishing licensing program which will come to fruition in 2011. For more information about ZhuZhu Pets® and the licensing opportunities available, contact Francesca Lisle at Lisle International Licensing francesca@lilseintlicensing.com.

Contacts and Notes:
Lisle International Licensing
Francesca Lisle
Francesca@lisleintlicensing.com
MEDIA ENQUIRIES: Evolution PR Ltd
Michele Bates/Claire Taylor
+44 (0) 1327 701 702
Michele@evolution-pr.co.uk

About ZhuZhu Pets®
ZhuZhu Pets® has captured the hearts of children all over the world and the imagination of the entire industry with its unparalleled product development, innovative collections and wealth of licensing opportunities.

The global phenomenon is the brain child of USA based company Cepia LLC, and has grown from four cute interactive hamsters, into a whole Zhu-niverse™ of pets, playsets and accessories.

ZhuZhu Pets® popularity has continued to grow and reach diverse territories across the globe, collecting multiple accolades along the way; Toy of the Year in The United States of America, United Kingdom, Norway and Brazil, Girl’s Toy of the Year in Australia and at the 2011 London Toy Fair, Feature Plush Toy of the Year and Best New Girl’s Toy.

The Zhu-niverse™ has expanded with Kung Zhu™, ZhuZhu Princess™, ZhuZhu Puppies™ and ZhuZhu Babies™ together with the introduction of innovative licensed product. Coming soon is a 3D, CGI animated DVD called ‘The Quest for Zhu’, proving that ZhuZhu Pets® is definitely here to stay.

About Lisle International:
Established in 2010, Lisle International has the unique combination of experience and youth, creating a fresh, innovative and proficient licensing agency. The team is responsible for delivering a first class licensing programme for one of the hottest toys, ZhuZhu Pets®.

With a combination of over 40 years extensive market and category knowledge in multiple territories, Lisle International offers its licence partners a unique and experienced service, with an internal capacity that manages all strategy development, product approvals, royalty reporting and contracts.

Lisle Internationals strategic, innovative approach to brand management and development lends itself to delivering an all round excellent service for its clients and partners.