Xtreme Personal Care and Perio Inc. Team Up to Launch Barbasol® and Pure Silk® Men and Women’s Electric Grooming Accessories
Edison, NJ, [DATE] – Xtreme Personal Care, a division of JEM Accessories, Inc. and Perio Inc. announced today that they have entered into a licensing agreement to extend the iconic Barbasol and Pure Silk brands beyond shave cream and razors into men and women’s electric grooming accessories. The Seltzer Licensing Group, Perio’s exclusive global licensing agency, was responsible for bringing both companies together and securing this exciting partnership.
The initial offering from Xtreme Care will include electric rotary and foil shavers, beard, hair and nose trimmers under the Barbasol brand and micro trimmers, foil shavers & electronic grooming products under the Pure Silk brand. The initial assortment will officially launch at the upcoming Consumer Electronics Show in Las Vegas this January.
“These two brands are leaders in their respective categories and we couldn’t be more excited to offer their incredibly loyal consumers a line of innovative electric grooming accessories backed by the quality Barbasol and Pure Silk are known for and at the unbeatable value they continue to deliver,” said Jack Gemal, President of Xtreme Personal Care.
“The Barbasol and Pure Silk brands have earned incredible loyalty from consumers, driven by an unwavering commitment to product quality and an unbeatable value proposition. Consumer feedback prompted this extension and we are very confident that the products developed with Xtreme Care will deliver against the high standards that our consumers expect.” Says John Price, President of Perio Inc.
About Perio Inc.
Perio, Inc. is a consumer products company headquartered in Dublin, Ohio and owner of the Barbasol and Pure Silk brands. Barbasol has been trusted by generations of men for nearly 100 years and is proud to offer a comprehensive lineup of shaving cream, razors, personal care items and grooming tools. Pure Silk is also a leader in the shave category and has a full offering of shaving cream, razors and personal care items and beauty tools. Barbasol and Pure Silk products are available at retailers nationwide.
About Xtreme Personal Care
Xtreme Personal Care,Inc owns, develops, and manages their own brands and licensed personal care products including shavers, epilators, callouses remover, hair styling and other personal care items. The parent company , Xtreme Cables, is a privately held corporation specializing in the manufacturing of accessories for home theater, mobile devices, home automation, and computers. Since its inception in 1999, Xtreme has grown in correlation to the high demand of a rapidly developing electronics industry. Xtreme is now recognized as a leading global supplier to some of the world’s largest distributors and electronics retailers.
About Seltzer Licensing Group
Seltzer Licensing Group, www.SeltzerLicensing.com, is a full service global brand licensing agency and marketing consulting firm founded in 1998 and based in New York City focusing on revenue growth for its clients through strategic partnerships. Their services include creation and implementation of licensing strategic plans; acquisition of licenses; evaluation of current licensing programs; market entry analysis, brand valuation and other executions of brand extension strategies. Seltzer Licensing Group currently represents, among others, The Scotts Miracle-Gro Company, Del Monte, Prestige Brands, American Red Cross, and Unilever (representing Good Humor, Popsicle, Breyers, Klondike and Suave). Other past and current clients include Fortune 500 manufacturers, national non-profits, leading retailers, and global hospitality companies.