Viral Sensation Domo Explodes onto the Digital Scene with New Photo Bomb App

Posted August 21, 2012

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Domo Photo-Sharing Mobile Application for Apple Devices Allows Users to Customize Personal Photos with Images of the Pop Culture Icon

New York, NY, August 21, 2012 – Japanese mascot turned viral sensation Domo has been popping up everywhere and now even in your personal photos! Branded entertainment company Big Tent Entertainment announced today a licensing agreement with Bare Tree Media for a new Domo Photo Bomb app that enables users to customize their everyday photos with images of the Internet’s most popular meme. With just the press of a button, the free photo-sharing mobile application inserts Domo into your daily adventures and makes him part of your favorite memories. The Domo Photo Bomb app is available now for download from the App Store on iPhone, iPad and iPod Touch or at www.itunes.com/appstore.

Transform new and old photos Domo-style with the Domo Photo Bomb app by choosing from a wide array of character images, stamps and frames. The Domo Photo Bomb app, which is free to download, offers a selection of Domo images at no cost while users also have the option to upgrade their experience and gain access to premium images. In addition to an array of Domo images, users can add personalized text to their photos in a selection of fonts and colors. Customized images can then be instantly emailed or shared on Facebook and Twitter within the app. 


“Domo shot to global Internet stardom due to his ambiguous look and the ability fans have to make him their own,” said Rich Collins, Chief Executive Officer, Big Tent Entertainment. “There are thousands of fan-generated photos of Domo online and the new Domo Photo Bomb app enables fans to continue to use Domo on their terms and create personalized content that can be shared with family and friends as well as the millions of fellow Domo fans in the webosphere.”

“Domo is such an endearing and far-reaching pop culture icon,” said Robert Ferrari, CEO and founder, Bare Tree Media. “His fans range from young to old, across the globe and back. We’re thrilled to give them one more way to make Domo part of their daily lives through the Domo Photo Bomb app.”

As the mascot for Japanese public broadcaster NHK, Domo quickly catapulted into becoming one of the Internet’s biggest sensations. As the reigning poster child for personalized, user-generated content, Domo has found a home as a pop culture icon within the online viral community with hundreds of thousands of fan-made images, websites, and videos posted to websites such as YouTube, Facebook, Instagram, Pinterest and Flickr, among others. Now more than a decade later, the lovable fuzzy brown character’s cult status continues to grow and has become a bestseller at trend retailers nationwide with everyone from fashionistas to urban hipsters proudly wearing their Domo gear. Most recently, Domo embarked on his first “Hungry Thirsty Sweaty” summer tour, making appearances up and down the West Coast and meeting with his legion of fans.

About Big Tent Entertainment, LLC
Big Tent Entertainment, LLC (www.bigtent.tv) is an entertainment company specializing in the integrated development and management of media brands. Formed in 2002, the company manages a portfolio across both traditional and new media while focusing on brand strategy, community building, viral marketing, licensing and retail merchandising. Big Tent currently serves as the worldwide (ex Asia) marketing and licensing company for fashion and viral sensation Domo and the North American agency of record for three of Discovery Communications’ most popular brands – Discovery Kids, TLC and SCIENCE. Additionally, Big Tent represents PixFusion, a global leader in personalization products.

About Bare Tree Media
Bare Tree Media, a Boston based digital entertainment company, specializes in engaging fans with new and established brands across various digital platforms. The company produces and publishes virtual branded goods, social apps, mobile apps, game console and iTV content based on licensed branded properties across global markets. Bare Tree Media’s digital solutions allow fan-based communities to access and enjoy their favorite branded properties digitally anytime and anywhere. For more information go to www.baretreemedia.com.

Media Contacts For Big Tent/Domo:
Callie Burrows, Brett Gold
DKC Public Relations
212-981-5209, 212-981-5231
callie_burrows@dkcnews.com, brett_gold@dkcnews.com

Media Contacts for Bare Tree Media:
Racheal Caswell, Sarah Arvizo
Wonacott Communications
(310) 477-2871, Ext. 662 / 675
rcaswell@wonacottpr.com, sarvizo@wonacottpr.com