Thunderbirds Are Go and Regatta Retail Activation this Half Term

Posted October 26, 2017

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Regatta AW17

Thunderbirds by Regatta

ITV Studios Global Entertainment and Regatta Great Outdoors are putting their Thunderbirds Are Go collaboration centre-stage for October half term with window displays, in-store POS, competitions and special offers.

The activity is being rolled out to 20 Regatta stores in the UK and Ireland with a full window display kit.  The fun continues in-store and online with a competition (14th-29th October) to win one of 5 Amazon Fire Kids tablets and a year’s subscription to Amazon Prime.

Instore POS kits have also been installed in 50 branches of The Range.

The brand has also teamed up with Fun Kids Radio for a competition which will be broadcast to its DAB radio and podcast audience.  Fully-branded pages on its website, email inclusions and social media mentions will call out more details on the collaboration.

The 22 piece AW17 collection includes t-shirts, fleeces, jackets, hats, gloves and scarfs in sizes 3-12 yrs. Specially-designed swingtickets and end-of-arm display cards call out the features of each product referencing the iconic Thunderbird vehicles.

The collaboration continues into Spring/Summer 2018 with an extended range including tracksuits, shorts and swimwear.  The adventure theme is celebrated even further with a range of camping equipment featuring coordinating tents, sleeping bags, folding chairs and utility backpacks modelled on the Tracy brothers jetpacks.

The latest series of Thunderbirds Are Go is currently delighting legions of fans on CITV and ITV.  39 episodes of Thunderbirds Are Go is available to watch on Amazon Prime Video.

Trudi Hayward, SVP Global Head of Merchandise at ITV Studios Global Entertainment says: “The Thunderbirds Are Go series is packed full of action and adventure, which makes it the perfect partner for this brilliant range of adventurewear from Regatta Great Outdoors. This promotion and partnership with Fun Kids Radio is a really fun way to get kids excited about the new pieces in the range and encourage them to embark on some great adventures during their half term holiday.”

Graham Rickard, Managing Director at Regatta Great Outdoors comments; “We are delighted to be showcasing our Thunderbirds Are Go range in our own retail channels and with key wholesale partners in the UK and Ireland.   We are also very excited to be working with Fun Kids Radio for the first time.  October half-term is the perfect opportunity for us to celebrate this collaboration with Thunderbirds Are Go, a brand which shares our core values of action and adventure, encouraging kids to stay happy and healthy whilst enjoying the great outdoors.”

About ITV Studios Global Entertainment

ITV Studios Global Entertainment (ITVS GE) is one of the world’s leading international TV distribution, home entertainment, publishing, merchandising and licensing businesses. ITVS GE distributes celebrated content across all genres from both its in-house production business, ITV Studios, and in collaboration with leading producers from around the world.

Part of ITV PLC, which includes the UK’s largest commercial broadcaster, ITV Studios Global Entertainment has offices in London, Pairs, Hong Kong, Los Angeles and Sydney.

About Regatta Great Outdoors

When our adventure began, there were just 12 of us. It was 1981.

Back then the outdoors was about intrepid explorers, but we just wanted to open our front door and have fun. And we wanted everyone else out there with us too. So we made great products that people could afford, clothing to get them outside and enjoying the fresh air without worrying what it would cost. That’s still what counts for us. And we’re still doing it. Still thinking of new ways to help people, still inspired by the great outdoors and still hanging by the front door when you need us.

And it’s still what counts for the ramblers, amblers, hikers and bikers. campers and gardeners and daily commuters, dog walkers, show jumpers and multi-tasking mums, picnickers, backpackers, kids playing ball and dads at the footie, urban roamers and beachcombers and puddle-loving children and everyone else we’ve helped start their own adventure.

There were 12 of us. Now there are millions. For every Adventure.

The company’s global HQ is based in Trafford, England.