Maya the Bee Flies Into the UK and Lands on Tiny Pop
Studio 100, the leading global family entertainment company, continues to delight young viewers and their families worldwide and today announces that Maya the Bee, the popular CGI animation series, will launch on Tiny Pop in the UK on 6th January 2014 at 8.15am. Maya the Bee will air every day in two primetime slots, 8.15am and 6pm where it will be part of the popular Cuddle Time block. Tiny Pop has acquired all 78×12’ episodes of the CGI series.
The classic Maya the Bee TV series launched in 1975, based on the first Maya book written by Waldemar Bonsels ‘Maya and her adventures’. The loveable character has been popular all over the world and loved by TV audiences (children aged 4-6 and parents) for the past 35 years. Maya the Bee in CGI is now broadcast in 157 territories worldwide, with its international presence continuing to grow. The brand success is evident, with over 300 licensees worldwide covering all major categories and 1,300 products developed in 2012.
Maya is a little bee like no other. Thirsty for adventure, she leaves the hive to live in the meadow, free like a…bee! The world is just too big and too fascinating to remain confined to the restricted life of the hive. The series is packed with adventure and fun and is set to be a hit with UK fans!
Tiny Pop is a fast-growing children’s TV channel that has reached 2.5 million viewers since January 2013. In the last 6 months (June to Nov 2013) Tiny Pop achieved a 6.4% share of the kids market in its target demographic of kids 4 to 6 in DSAT Homes. This is the fifth highest amongst the 18 kids channels in DSAT Homes – higher than Nick Jr 2, Nicktoons, Cartoon Network and Disney Channel. Tiny Pop will launch the first 19 episodes of Maya the Bee from January 2014.
Hans Bourlon, Founder and CEO of Studio 100, comments: “We’re thrilled to be working with Tiny Pop and delighted to be launching Maya the Bee in the UK. Maya is a truly loved popular character worldwide and we’re hoping UK viewers grow to share the same passion for this endearing and stunning TV series.”
For further press information and images, please contact Cody Crook or Kirsty Barr at miPR: +44 1494 775250 or firstname.lastname@example.org.
About Studio 100
Studio 100, the leading global family entertainment company, was founded in 1996 by Gert Verhulst and Hans Bourlon. Its head office is located in Schelle, Belgium with offices across the world in the Netherlands, France, Germany, Hong Kong and Australia.
Studio 100 has built up a truly 360º approach to family entertainment with five global brands at its heart: CGI-series Maya the Bee, which broadcasts in 134 countries and has over 300 licensees, Vic the Viking, which will air in over 60 countries, Heidi, which is currently in production with a new CGI series and live actions series House of Anubis & Hotel 13; as well as numerous entertainment properties aimed at local markets. Studio 100 has live action studios in Schelle and Londerzeel and CGI animation studios in Australia & Paris with focus on Maya the Bee, Vic the Viking and Heidi. Studio 100 has built a number of iconic brands in Benelux including Samson and Gert, Plop, K3, Mega Mindy and Bumba.
With content based on these characters at its core, Studio 100 integrates these into film, theatre, music, digital platforms, publishing, merchandising, theme parks, live action and animation to ensure multiple consumer touch points for each brand.
The company’s animation expertise is evident in its two pioneering animation studios – Flying Bark, in Australia and the animation studio located in Paris, Studio 100 Animation.
Studio 100’s assets all adhere to its ethos of truth, family values and integrity and this morality has a global reach due to Studio 100’s family of licensees who are fundamental to the worldwide growth of Studio 100.
About Tiny Pop
CSC Media Group is a UK based TV broadcaster with seventeen channels available via Freeview, Sky, Freesat and Virgin across a range of genres: music, movies, entertainment and children’s TV, all of them highly popular in their related categories and all free to air and advertiser funded. CSC also broadcasts some of its channels internationally including a growing presence in Africa.
In the children’s genre CSC’s channels Tiny Pop, Pop, PopGirl, Kix and recently launched Kix Power, feature much loved and familiar programming for 4-15 year olds. Every month around 2 million children enjoy watching one of CSC’s kids channels with over half a million also watching videos and interacting of the channel websites.