KingsIsle Entertainment Selects Brandgenuity as Exclusive Licensing Agency for Wizard101

Posted September 27, 2012

Share This Post Now!

Largest online game for kids & families partners with leading agency for a line of spellbinding products

New York, NY (September 26, 2012) – KingsIsle Entertainment, the developer and publisher behind the popular online family game Wizard101, has selected Brandgenuity LLC as its exclusive licensing agency. Brandgenuity will leverage Wizard101’s epic storyline, cinematic scope, and whimsical humor to introduce the massively multiplayer game across a variety of licensed product categories. The resulting products will provide Wizard101 players with new ways to imagine and experience their favorite magical adventure.

With over 30 million registered users and up to 20 million unique monthly visitors, Wizard101 ranks as one of the world’s most popular online games for kids 8-12. The game offers enthralling storylines that evolve over time and feature fresh doses of humor and relevant pop-culture ties. Though players can enjoy the game for free, many choose to explore premium content areas by purchasing virtual goods and memberships. According to KingsIsle, players have purchased over two billion items throughout the game over the last four years.

“We are excited to be partnering with Brandgenuity as we embark on our newest adventure,” said Fred Howard, VP of Marketing, KingsIsle Entertainment. “Our fans are enchanted by the fantastic Worlds of Wizard101 and we’re eager to give them what they want: an amplified experience through licensed products that capture the magic of the brand and expand upon the game, its characters and most compelling storylines.”

Through this exclusive license agreement, Brandgenuity will explore a variety of new product category opportunities for Wizard101, including apparel and apparel accessories, toys and games, publishing, crafting, social expression, collectibles, gifts, home goods, pet products, and more.

Jay Asher, Partner at Brandgenuity said, “Interactive and digital licensing is on fire right now and we’re thrilled to be in the space with Wizard101. With its incredible player base, a plethora of available assets and enormous activation potential, Wizard101 licensed products promise to be adventurous, positive and highly entertaining.”

About KingsIsle Entertainment
KingsIsle Entertainment is a developer and publisher that specializes in creating high-quality massively multiplayer online games which provide entertainment for the entire family. Wizard101, KingsIsle’s first major property, received the Parent Tested Parent Approved Media Seal in 2009 and has been recognized by the National Parenting Publications Awards. Wizard101 was named Best MMO of 2010 by Beckett Massive Online Gamer Magazine, Best Family MMO of the Decade by and the #1 Best Family Game of 2009 by The company’s experienced and creative team is raising the bar in online entertainment by offering products with rich storylines, friendly navigation, top-quality art and fully-voiced characters. KingsIsle is headquartered in Plano, Texas, and has a development studio in Austin, Texas. For more information, please visit

About Brandgenuity LLC
Brandgenuity LLC is a leading independent brand licensing agency based in New York. The agency was voted #1 Licensing Agency of the Year 2008 by a leading industry publication. Brandgenuity extends world-class brands into new categories to build awareness and generate incremental revenue. Turnkey licensing services include strategic licensing planning, prospecting, legal support & contract negotiation, and retail development. The agency’s clients include A+E Networks, Church & Dwight, MGM Studios, Harlequin Enterprises, The Juilliard School, Pella, World Poker Tour, Kathy Davis Studios, FX Network and The Really Useful Group (The Phantom of the Opera), among others.

For more information please visit us at

KingsIsle and Wizard101 are trademarks or registered trademarks of KingsIsle Entertainment Inc.

Rachel Humiston
Brandgenuity LLC