Hatchimals™ Hatch for Halloween!
Rubie’s Costume Company Partners with Spin Master on Hatchimals™ Costume Collection
MELVILLE, NY (May 16, 2017) – Rubie’s Costume Company Inc., is pleased to announce its partnership with Spin Master, a leading children’s entertainment company, to produce the official licensed Hatchimal Costume Collection.
Available in child sizes extra small, small and medium, the Hatchimals Collection will feature hatched and ready to hatch Pengualas or Draggles characters. Pengualas are happy-go-lucky Hatchimals with quirky, friendly and clumsy personalities while Draggles are curious, brave, energetic, but also quite shy and lovable! Each costume is designed with plush fabrics and specific coloring replicating the traits of the Pengualas and Draggles. In addition, Imagine by Rubie’s offers dress-up costumes and accessories for children in separates and boxed sets.
Hatchimals are magical and interactive creatures that embody the wonder of surprise. Children are key to releasing their magic, and through curiosity, care and nurturing Hatchimals are brought to life. The toy captivated children following its October 2016 launch, quickly becoming the season’s hottest toy and a global phenomenon! In 2017, the Hatchimals brand is set to bring even more magic to children around the world.
“We are always inspired by toys with unique attributes as they translate well into costumes,” said Howard Beige, Rubie’s Executive Vice President. “Hatchimals are cute, colorful and encourage a child’s imagination. Creating a line of costumes to compliment the brand was an obvious choice. With their incredible, global popularity, Hatchimals will be a fun and egg-citing addition to our Halloween costume offerings.”
“We have seen a tremendous response to Hatchimals. We’re thrilled this agreement with Rubie’s Costume Company will allow children to bring the magic of Hatchimals to life through costume play,” said Ben Gadbois, President and COO, Spin Master Ltd. “This, in addition to our plans for Hatchimals in 2017, will build the brand and fuel children’s imaginations for years to come.”
The Hatchimals Collection from Rubie’s will be available online and at retailers nationwide this Halloween season.
About Spin Master Corp.
Spin Master (TSX:TOY; www.spinmaster.com) is a leading global children’s entertainment company that creates, designs, manufactures, licenses and markets a diversified portfolio of innovative toys, games, products and entertainment properties. Spin Master is best known for award-winning brands including Zoomer™, Bakugan™, Meccano™, and 2017 Toys of the Year, Hatchimals™, Air Hogs™ and PAW Patrol™. Since 2005, Spin Master has received 82 TIA Toy of The Year (TOTY) nominations with 21 wins across a variety of product categories, including 13 TOTY nominations for Innovative Toy of the Year, more than any of its competitors. To date, Spin Master has produced six television series, including 2007 success Bakugan Battle Brawlers and current hit PAW Patrol, which is broadcast in over 160 countries and territories globally. Spin Master employs over 1,000 people globally with offices in Canada, United States, Mexico, France, Italy, United Kingdom, Slovakia, Poland, Germany, Sweden, the Netherlands, China, Hong Kong, Japan, and Australia.
About Rubie’s Costume Company
Rubie’s, the world’s largest manufacturer of Halloween costumes and accessories specializes in the creation, design, manufacturing, and distribution of costumes, make-up, wigs, masks, hats, prosthetics, and accessory items. Rubie’s products are distributed wherever Halloween and masquerade costumes are retailed, including national retail chains, toy stores, costume shops, variety stores, party stores, and other specialty retailers located throughout the United States, as well as in Canada, Europe, Latin and South America, Australia, and Asia. For more information please call 516-326-1500 or visit www.rubies.com.