Exim Licensing Launches "Fruit Ninja" in LATAM

Posted February 28, 2013

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MIAMI, February 26th – Halfbrick Studios and HAP Consulting are very proud to announce Exim Licensing Group as sub-agent for the Fruit Ninja licensing program for the Latin America region. As one of the world’s most popular games, Fruit Ninja was developed by the recognized Australian studio Halfbrick. The Game, that currently has more than 400 million of downloads worldwide in 2 years, targeting girls and boys 3 to 12 years old and is available for some many platforms that includes App Store, Google play, Windows 8, Xbox 360 and Facebook.

Fruit Ninja has been downloaded in over 80 countries and is rapidly expanding in the entire region with multimedia content and interesting licensing initiatives throughout 2013 with the categories of TV, Toys & Games, Publishing, Home Video and traditional products. FRUIT NINJA is considered one of those games that have a really strong gameplay mechanic and people can play over and over again. “This property is a powerful and addictive multimedia and multiplatform brand loved by kids and approved by parents. We have no doubt that Fruit Ninja will be a hit in the region”, says Diego Barassi, Exim Licensing SVP.

Exim will be responsible for implementing a roll strategy with Halfbrick Studios, distributors and key partners in order to ensure and strong the license program in whole region. Exim’s plan is to bring aboard leading clients and retailers in the main categories, to develop and get the most of this brand, taking in mind the concept of the health fruits and the awareness that has achieved in LatAm; “We have a worldwide fanbase, and it’s important to secure the right expertise for the right regions”, said Phil Larsen, CMO at Halfbrick. “We are very excited to partner with Exim Licensing to help serve our fans in Latin America with even more awesome content!”.

Actually, the game has 9 million Fruit Ninja Frenzy players on Facebook, 10 million multiplayer games on Xbox KINECT and is in the New York Times & Time ‘Top Apps’ List.

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About Halfbrick Studios
Founded in 2001, Halfbrick has been on the forefront on the Australian Game development for some many years. With the success of Fruit Ninja and Jetpack Joyride, Halfbrick has catapulted to become one of the most well – known mobile developers in the world.

Recently, Halfbrick won Developer of the Year at PocketGamer awards 2012, and has 60 full-time staff in charge of: internal development, Marketing, Licensing and publishing Expertise.

For more information: www. halfbrick.com/
Phil Larsen: plarsen@halfbrick.com

About HAP Consulting
HAP Consulting is a New York based boutique firm specializing in trademark licensing, marketing and new business development. HAP Consulting is rooted in over 20 years of experience in global licensing and strategic marketing initiatives. Every client is provided individual brand development through licensing programs tailored to meet their specific needs. All licensing activity is completely aligned with the brand and meets outlined objectives. HAP’s clientele consists of a broad range of artists, designer brands and entertainment brands.

For more information: www.hapllp.com
Heidi Packer: heidi@hapllp.com

About Exim Licensing
“The Premier Licensing, Promotional and Entertainment Company in LATAM.”
EXIM is a Marketing Organization exploring 360° opportunities involving Licensing, Promotions, Merchandising, Entertainment, TV & Stage Shows Productions, covering the entire Latin America region. As a regional player with 30 years of experience, the group has 15 offices across the region with + 300 local executives and employees with great knowledge and expertise in the different markets. Controlled and managed by Exim Headquarters, based out of Miami, the network has strict guidelines and business procedures to ensure highest level of quality in our services.
www.eximlicensing.com

For Licensing Opportunities in LATAM contact:
Diego Barassi
Exim Headquarters-USA
1691 Michigan Avenue Suite 435
Miami Beach, FL 33139
PH +305.534.1900
Fax +305.534.6440
dbarassi@eximlicensing.com
www.eximlicensing.com