CopCorp Announces Two Newest Licensees, New Digital App for It's Happy Bunny™ Brand

Posted July 24, 2012

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Zazzle and Axeso-Mode Join It’s Happy Bunny Licensing Roster,
Bare Tree Media Launches “It’s Snappy Bunny” App for iOS Devices

NEW YORK (July 18, 2012) – CopCorp Licensing President Carole Postal today announced a pair of new licensees as well as the launch of a new Digital App for Jim Benton’s It’s Happy Bunny™, the cute little bunny with the BIG attitude.

Postal identified Zazzle Inc. (www.zazzle.com) and Axeso-Mode as the newest companies to join the It’s Happy Bunny licensing roster.

• California-based Zazzle has been granted the rights to manufacture a wide range of on-demand It’s Happy Bunny products – including but not limited to t-shirts, hats, bumper stickers, stickers, magnets, mugs, posters, postcards and even postage stamps – to be custom imprinted, embroidered, and/or etched with the Bunny’s cute image and hilariously impolite sayings. Items are to be sold via the Zazzle.com website and other official Zazzle web outlets.

• Quebec’s Axeso-Mode International Imports Ltd. has been granted the right to create and market It’s Happy Bunny socks, slipper socks, leggings, slippers, and air fresheners for the Canadian market. This deal was brokered by CPLG Canada.
Postal also confirmed the launch of a new It’s Happy Bunny App for iOS devices (e.g., iPhone, iTouch) from digital content licensee Bare Tree Media.

• It’s Happy Bunny digital content licensee Bare Tree Media has launched a new It’s Happy Bunny App entitled “It’s Snappy Bunny.” Available now to download on the App Store, “It’s Snappy Bunny” is a free photo sharing app inspired by favorite It’s Happy Bunny poses and expressions. Fans of the sassy and sarcastic Bunny can create their own themed photos with cute images and silly text, and share with friends through email or social media.

“We love It’s Happy Bunny’s unique brand of humor,” said Robert Ferrari, CEO and founder, Bare Tree Media. “It used to be that kids plastered Bunny stickers everywhere, but now more than ever, teens are expressing themselves digitally. The It’s Snappy Bunny app allows us to help grow the brand to meet its audience where they spend most of their time – on smartphones and social networks.”
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For more information about licensing opportunities, please contact:
Carole Postal, President
CopCorp Licensing
(212) 947-5958
info@copcorp.com
Jim Benton
Benton Arts
(248) 644-5875
JKBenton@aol.com

About It’s Happy Bunny
It’s Happy Bunny, the cute little bunny with the BIG attitude, is a humorous character brand from Jim Benton (www.jimbenton.com). Benton, whom People Magazine has called “the most visible cartoonist in America,” is the creator of a wide array of successful licensed properties including It’s Happy Bunny, Just Jimmy, and The Misters. Benton is also author/artist of several popular illustrated book series including the popular It’s Happy Bunny series for Scholastic.

About Zazzle
California-based Zazzle is the world’s leading platform for quality custom products. Zazzle’s proprietary technology enables individuals, professional artists, and brands to create and offer billions of unique products for customers worldwide. Upon creation, products are instantly and accurately visualized on the site and offered in the Zazzle marketplace. When ordered, each product is made on-demand, typically within 24 hours.

About Bare Tree Media
Bare Tree Media, a Boston based digital entertainment company, specializes in engaging fans with new and established brands across various digital platforms. The company produces and publishes virtual branded goods, social apps, mobile apps, game console and iTV content based on licensed branded properties across global markets. Bare Tree Media’s digital solutions allow fan-based communities to access and enjoy their favorite branded properties digitally anytime and anywhere. For more information go to www.baretreemedia.com. Or contact Robert Ferrari, CEO/Founder at rferrari@baretreemedia.com

About CopCorp Licensing
CopCorp Licensing is global licensing agent for Jim Benton’s It’s Happy Bunny, Just Jimmy, and The Misters. CopCorp Licensing is known as an innovative and strategic licensing agency that specializes in the development of brand, character, art, publishing, and entertainment based licensing opportunities for presentation and packaging to the manufacturer and retailer communities. Led by Carole Postal, Founder and President, this award-winning agency develops, sells, negotiates, markets, and implements complete licensing strategies and programs for major entertainment corporations, artists, art studios, apparel brand names, among others clients.