Beanstalk Brings Together HGTV and P/K Lifestyles
(New York, NY – December 19, 2012) – P/K Lifestyles, a division of P/Kaufmann, and HGTV HOME, a line of consumer products under the HGTV brand of Scripps Networks Interactive Inc., have entered into a license agreement that will launch the HGTV HOME decorative fabric collections. The HGTV HOME fabric collections will offer looks and styles inspired by the HGTV HOME lifestyles giving consumers smart and fashionable home decor choices.
“The HGTV HOME partnership adds to the diversity of looks and brands that P/K Lifestyles is so well known for”, commented Daniel Bonini, president, P/K Lifestyles. “It was important to launch a high impact fabric collection that is true to the HGTV HOME design vision and support it with an aggressive product launch that adds to the fast-growing HGTV HOME brand”.
The initial collections, Community and Graphic Control embody the overall design aesthetic of HGTV HOME. The designs have a cool, hip vibe with a classic sensibility. The iconic prints, textures, solids and jacquards appeal to multiple tastes. They are comfortable and livable whether they play together or work independently within a design scheme.
“We are excited to introduce fabric collections that reflect the design aesthetic of HGTV yet are versatile enough to mix and coordinate giving the home a personal, tailored look”, notes Pamela Maffei-Toolan, vice president design, P/K Lifestyles.
Community utilizes stylistic influences and inspirations from native, rural and folk traditions and is defined by the clever juxtaposition of old and new world design. Graphic Control is simplistic and organic with wide and diagonal stripes, color blocking and geometric prints that add to the sleek and fashion-forward sensibility of the collection.
“The addition of the HGTV HOME fabric collections brings home decorators a unique look with attention to detail at a value-added price point”, said Ron Feinbaum, general manager, HGTV products. “People look to our network and the HGTV designers for ideas and inspiration. The HGTV HOME fabric collections is another way to bring the excitement and exclusivity of the brand to life for our viewers.”
About P/K Lifestyles
P/K Lifestyles, a Division of P/Kaufmann Inc., brings fine workmanship and a priceless style to print and woven home decorative fabrics. P/K Lifestyles focuses on developing and marketing decorative fabric for a diversified portfolio of consumer driven brands. HGTV HOME, Waverly, Tommy Bahama, Williamsburg, Dena Home, Christopher Lowell and IMAN Home are key brands that are marketed by P/K Lifestyles.
America’s leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 98 million U.S. households and the HGTV website, HGTV.com, the nation’s leading online home-and-garden destination that attracts an average of four million unique visitors per month. The brand also includes the HGTV® HOME consumer products line which showcases exclusive collections of paint, flooring, lighting, furniture, plants, fabric and other home-oriented products, as well as HGTV Magazine, a new home and lifestyle publication published in partnership with Hearst Magazines.
Headquartered in Knoxville, Tenn., HGTV is wholly owned by Scripps Networks Interactive Inc. (SNI), which also operates Food Network (http://www.foodnetwork.com), DIY Network (http://www.diynetwork.com), Cooking Channel (http://www.cookingchanneltv.com), Travel Channel (http://www.travelchannel.com) and Great American Country (http://www.gactv.com).
Kate Winton, P/K Lifestyles
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