New LIMA Webinar – January 30: Thinking Beyond the Obvious Brand Extension
LIMA’s webinar series continue on Wednesday, January 30 from 12:00-1:30pm EST with “Thinking Beyond the Obvious Brand Extension.”
Presented by Laurie Berkin of Marathon Marketing and Natalie Ross of 800 Degrees, this webinar will explore the discovery and ideation phases of brand positioning. Learn how to chart a path to uncover a brand’s key attributes, create a methodology to determine the best way to leverage a brand’s positioning and ultimately, perhaps take it in unexpected directions to generate revenue.
Laurie Berkin is the founder and Managing Principal of Marathon Marketing, where she provides strategic planning, marketing execution and licensing expertise. Laurie guides clients through market analysis, the planning and execution process and offers strong expertise and guidance on licensing for consumer products.
Natalie Ross is the founder and head of strategy of 800 Degrees, bringing with her 15 years of experience as a brand strategist with significant client-side management and consulting. Her expertise in brand opportunity identification, brand positioning and brand architecture has been successfully used by industry leaders in the financial services, technology, industrial products, real estate, healthcare and medical manufacturing sectors.
Webinars are free to currentLIMAmembers; $200 per line for non-members.