Author: Jonathan Faber

Licensing the Right of Publicity: A Primer

By: Jonathan L. Faber Licensing refers to a transaction involving intellectual property. While trademarks, copyright, and patents are familiar, the Right of Publicity also is the centerpiece of many licensing transactions.  The state-based Right of Publicity ensures control over most commercial uses of one’s persona.  Like copyright, the right generally survives after death for a considerable time.  Stephen Curry’s Brita