Author: Alexis Bautista

Five Shocking Truths About Licensing (From a Startup Perspective)

A few years back I thought that being a small company and thriving through licensing was just not possible. “Licensing is for the big boys” – I reasoned. All that changed when I learned through my own Startup the following 5 shocking truths about Licensing. I share them now with you hoping that they can also help you make better