Monthly Archive: April 2017

Beauty and Personal Care Offers Further Opportunities in Licensing

By: Utku Tansel, Strategy Analyst – Licensing As I explore in our “Global Licensing Trends in Beauty and Personal Care” Global Briefing, Licensing is becoming an important factor across many categories. While fashion houses’ sales in the industry continue to grow, character franchises are driving licensing in baby and child-specific products as well as children’s oral care. As many celebrity


Protecting Cannabis Brand Names

By Oliver Herzfeld and Jared Mermelstein “Marijuana’s classification as an illegal substance makes brand protection under trademark law problematic and uncertain. But it is not impossible for cannabis companies to protect their brands. It just takes some creative problem-solving!” This article originally appeared in Forbes. As a growing number of states permit activities specific to the possession, use, production and