Monthly Archive: January 2017

Louis Vuitton v. My Other Bag: No License Required

This article originally appeared in Forbes. Using another’s trademark on your goods and services usually requires a license. However, there are exceptions to that general rule. For example, under certain circumstances, you are not required to obtain a license in connection with trademark uses for purposes of parody. The recent decision in case of Louis Vuitton v. My Other Bag


Licensing Industry Is Ready for the Next “Frozen”

Utku Tansel, Strategy Analyst – Licensing – The astonishing success of “Frozen” clearly proved that the licensing landscape is still far from saturated and there is still scope for the development of successful new properties as well as existing evergreen franchises as I also explore in Euromonitor International’s “Licensing: A Billion Dollar Character Franchises” global briefing. There have been many