Monthly Archive: January 2015

TV channels eye the Rs 3,500 crore licensing and merchandising industry

This post originally appeared on exchange4media - re-posted with permission. TV CHANNELS EYE THE RS 3,500 CRORE LICENSING AND MERCHANDISING INDUSTRY by Collin Furtado Quite a few new developments in the merchandising and licensing business of TV channels have happened in the recent past. New deals have been stuck between the consumer products divisions of brands and international brands which include