Monthly Archive: August 2014

Licensing and Videogames: An Ever-Changing Story

Licensing is an ever-changing business, and perhaps no merchandise category reflects that statement as much as video games. Before we talk about the current climate, let’s take a step back in time – 30 years or so — to reflect on a single category that illustrates how completely a business can change in a relatively short period. In late April


Is YouTube Spawning the Next Wave of Properties?

Bethany Mota. Michelle Phan. Rosanna Pansino. Are these the next big licensing stars? I have to admit that until YouTube began a fullscale TV and print campaign this past spring, featuring these three prominent personalities from among the many on its channels, I hadn’t heard of everyone in this trio. I recalled reading that Bethany Mota had signed a deal