Monthly Archive: February 2014

LIMA UK ‘on the road’ in 2014 : next stop London Book Fair

We realised a long time ago at LIMA UK that, no matter how fascinating and full of potential the licensing business evidently is, by no means is the entirety of Britain’s business community necessarily cognisant of this. Neither can we rely on UK plc beating a path to our door to find out. That’s why we welcome the chance to


Can Your Brand Image Be Too Strong?

The commercial, which has run periodically on television in the U.S. since last February, opens with an actress directly addressing the camera: “When I say Xerox, I know what you’re thinking,” as she pushes the print button on the office copier. But that’s when it takes a turn. Out of the machine pops an urban subway map, and she exclaims: