Monthly Archive: November 2013

Macy’s Parade Balloon and Float Lineup

The Macy’s Thanksgiving Parade has always been a prime exposure vehicle for properties new and classic (and somewhere in between). Here’s the list of floats and balloons with licensing connections (according to the Macy’s website) Balloons: Diary of A Wimpy Kid (Abrams Books) Finn & Jake (Cartoon Network) Elf on the Shelf (CCA&B) Buzz Lightyear (Disney/Pixar) Toothless (Dreamworks) Spider-Man (Marvel)


NPD’s Cohen On Retail Environment, Consumer Patterns

NPD Group’ Chief Strategist Marshal Cohen gave a thought-provoking talk over breakfast to a LIMA-hosted group of about 50 licensing executives last week in New York, giving insights and opinions about a host of consumer, marketing and retail trends. A few topline points from among many subjects that he broached: • While there’s been lots of attention paid to the