Monthly Archive: May 2012

Retail Transformations, Trajectories and Treks on Tap at the 2012 Licensing Expo

The 2012 Licensing International Expo is less than two weeks away and LIMA’s Licensing University line-up is stronger than ever, with sessions that span the spectrum from licensing fundamentals to forward-looking dynamics in digital branding, gamification and more. Kathy Ireland’s keynote on Tuesday, June 12th promises to bring terrific insight into how the former model built Kathy Ireland Worldwide into


A few minutes with Kathy Ireland

Licensing Expo keynoter Kathy Ireland, the model-turned-brand mogul who is President and Creative Director of kathy ireland Worldwide, gave us her thoughts on how the company looks at potential licensees, as well as how the company views the retail landscape. What characteristics do you look for in a potential licensing partner and what is your vetting process for those partnerships?


Clicks to Bricks

E-commerce is clearly still in its infancy as a volume-driving “channel,” but the establishment of digital flagships, often in lieu of physical ones, is driving a host of additional benefits for retailers. The “bricks-to-clicks” model of the past is beginning to be turned on its head, and a new wave of retail competition is transforming the landscape without laying a