Monthly Archive: August 2010

flip Comes to the UK

Eagle-eyed LIMA members will have already seen the addition to the events calendar of a flip networking evening in London during Brand License Europe 2010.


Leveraging the emotion of the moment

All licensing is built around emotion. A brand might evoke trust, nostalgia, ruggedness or some other property. A character might play on humor, cuteness or some other feeling. Sports licensing is built on team identification, the classic logo, or maybe commemoration of an achievement.