Saphia Maxamed – Biography

Saphia Maxamed is Head of Entertainment Division – Rights Management International. For the past four years, she has been developing successful celebrity licensing programmes for Samantha Faiers, Billie Faiers and Minnies Boutique. She has been in the licensing industry for 8 years, with experience as a licensee, licensor, and LIMA staffer. Prior to joining the licensing industry, Saphia worked for Multi-channel retailer DSGi (Dixons Group) as a Category Manager for Apple.