Global Licensing Survey

Need info on the $271.6 billion licensing industry? 

Retail and related revenue generated globally by the trademark licensing business in 2017 rose 3.3% to US$271.6B, according to results from the Annual Global Licensing Industry Survey released by LIMA. Royalty revenue from sales of licensed merchandise and services rose 2.6% to $14.5 billion.

Entertainment/Character licensing remains the largest industry category, accounting for $121.5 billion, or 44.7% of the total global licensing market. Corporate/Brand Trademarks was the next biggest property type, generating US$55.8 billion in retail receipts for 20.5% of total revenues, followed by Fashion with $32.1 billion and Sports with $26.5 billion. Some of the most significant growth came from property types that play somewhat smaller roles in the overall business, including Publishing-based properties and Art licensing. In addition, the Music and Celebrity categories saw growth reflective of the “influencers” effect – social media trend-setters who, in greater numbers, are building their own brands.

The U.S./Canada remains the largest market for licensed merchandise and services, with revenue accounting for 58% of the global total. The strongest increase came from North Asia (up 6.2%) and LATAM (up 7.6%), primarily driven by growth in China/Hong Kong, Japan and Brazil.

The LIMA Annual Global Licensing Survey was conducted for the fourth straight year for LIMA by Brandar Consulting, LLC. Further information will be published on the LIMA website via Inside Licensing news service.

The complete report, including regional and country-by-country breakdowns for major markets, will be available later this summer.

MEMBERS:  LIMA provides the annual Licensing Survey complementary to all current members.  The full 2018 edition will be available in July – click here to access the 2017 survey.

NON-MEMBERS:  A PDF version of the survey will be available for purchase in July.  To order your copy, please enter your contact and billing information below (or join LIMA and receive a copy for free, along with a host of great benefits!)

Licensing Survey Purchase

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  • Part 2: Billing Information
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