Global Licensing Survey
Need info on the $271.6 billion licensing industry?
Retail and related revenue generated globally by the trademark licensing business in 2017 rose 3.3% to US$271.6B, according to results from the Annual Global Licensing Industry Survey released by LIMA. Royalty revenue from sales of licensed merchandise and services rose 2.6% to $14.5 billion.
Entertainment/Character licensing remains the largest industry category, accounting for $121.5 billion, or 44.7% of the total global licensing market. The U.S./Canada remains the largest market for licensed merchandise and services, with revenue accounting for 58% of the global total.
The LIMA Annual Global Licensing Survey was conducted for the fourth straight year for LIMA by Brandar Consulting, LLC. Further information will be published on the LIMA website via Inside Licensing news service.
The complete report, including regional and country-by-country breakdowns for major markets, is now available!
MEMBERS: LIMA provides the annual Licensing Survey complementary to all current members. The full 2018 edition is now available – click here to access the 2018 survey.
NON-MEMBERS: A PDF version of the survey is now available for purchase for US$975. To order your copy, please enter your contact and billing information below (or join LIMA and receive a copy for free, along with a host of great benefits!)