Kidz Global Study
Commissioned by LIMA, the Kidz Global Study is a series of consumer surveys produced by BrandTrends. With each report, BrandTrends will measure the relative awareness, popularity and merchandise appeal of the most important brands to children. Every report identifies the most recognizable kid’s licenses in the country for both boys and girls, by category and in four different age groups from infants to tweens/young adults. Informative “key facts” will be presented throughout the reports to provide further insight into survey results.
Survey results from more than 40 countries are posted twice-a-year, giving readers a chance to note changes in what kids are recognizing and reacting to. Countries covered include Argentina, Australia, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Philippines, Poland, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Taiwan, Thailand, Turkey, Ukraine, United Arab Emirates, United Kingdom, United States and Venezuela.
The Kidz Global Study is one of the many exclusive benefits of LIMA membership – click here for more information on joining today!