Wowee’s Fingerlings Grab Striker Entertainment for Merchandising and Licensing
La Jolla, CA (October 1, 2017) – WowWee, a leading manufacturer of hi-tech consumer robotic and entertainment products, announced today that they have retained Striker Entertainment to serve as the worldwide licensing agency on behalf of Fingerlings™, WowWee’s latest hit toy line. Hailed a top toy of the holidays this season by Toys ‘R Us, Walmart and Amazon, Fingerlings are the amazing new interactive toys that cling to a child’s finger and go wherever they go. The characters react to sound, motion, and touch with over 40 sweet and silly animations. With Fingerlings, friendship is literally at your fingertips! Striker will be working with WowWee to develop and implement a worldwide licensing strategy to expand on the rapidly growing consumer interest and retail demand for additional consumer products categories.
“We could not be more excited to be working with Striker Entertainment and their talented team,” said Richard Yanofsky of WowWee. “We are looking forward to building Fingerlings into a brand that will endure for years to come. With Striker’s assistance, we intend to be very strategic with respect to growing the Fingerlings brand, both in terms of an expanded offering and presentation.”
“WowWee has another bonafide hit one their hands with Fingerlings,” said Russell Binder, partner at Striker Entertainment. “Our job is to develop a brand extension program that captures the magic of the Fingerlings and translate it into complimentary categories globally.”
“We’re having so much fun with the Fingerlings brand and are overwhelmed by the positive response we’ve received since launch,” Sydney Wiseman of WowWee remarked. “Striker Entertainment and their talented team have such a rich portfolio, which attests to their enthusiasm, creativity and drive. We’re happy to have a such great partner to help us expand with product offerings Fingerlings fans are sure to love.”
Founded in 1988, WowWee is a leading designer, developer, marketer and distributor of innovative hi-tech consumer robotic and consumer entertainment products. The introduction of WowWee’s Robosapien™ robot in 2004 revolutionized the way people interact with robotic companions. One of the most popular entertainment robots in the world with global sales of more than 6 million units, the Robosapien robot was the first commercially available biomorphic robot – a fusion of technology and personality. MiP™ continues to be one of the world’s most popular consumer robots and the winner of more Than 10 major Tech and Toy awards, including the Toy Industry Association’s TOTY award for Innovative Toy of the Year in 2015. With offices in Montreal, San Diego and Hong Kong, WowWee’s focus on the development of breakthrough consumer technologies continues to forge new categories in personal robotics and entertainment with its imaginative, innovative, award-winning gadgets and toys. Please visit www.wowwee.com
ABOUT STRIKER ENTERTAINMENT
Striker Entertainment is a Los Angeles-based full-service licensing agency dedicated to maximizing licensing opportunities and building brand equity for its clients. Striker represents some of the biggest global properties including “Five Nights at Freddy’s,” “Candy Crush,” “The Walking Dead,” “Preacher,” “The Tick,” “We Happy Few,” and more. Striker has won several Licensing Industry Excellence awards for its licensing programs, including “The Walking Dead,” “The Twilight Saga,” “The Hunger Games,” and “Angry Birds.” Headed by industry veterans Russell Binder and Marc Mostman, Striker’s client roster includes AMC, Sony Pictures Television, J.K. Benton Studios, King, and several others. For more information visit www.strikerentertainment.com .