University of Oxford Agrees Co-Branded Apparel Deal for Germany
19th November 2014 ||Oxford Limited has signed a co-brand deal with Punch GmbH to produce a range of collegiate style casual clothing for men which features both the University of Oxford and Lonsdale brands.
The brand collaboration was proposed by established IBML Lonsdale licensee, Punch GmbH and brokered by Oxford’s European licensing agent, Performance Brands. The first collection of designs due for launch into the German market for Spring/Summer 2015, feature both IP as well as the crests of some of Oxford’s prestigious sports clubs.
“The collaboration with Punch and Lonsdale presents a great opportunity for the Oxford brand to enter the German market,” commented Chris Evans, MD Oxford Limited.
Managing Director, Geurt Schotsman of Punch GmbH says, “I was attracted by the heritage of Oxford University and its rich traditions in both in scholarship and sport. I think the excellence of the University will be reflected in the garments we produce, enhancing their appeal to potential buyers.”
About Oxford Limited
Oxford Limited manages the University of Oxford’s brand licensing and retail programmes. It is wholly owned by the University of Oxford. For more information visit www.oxfordlimited.co.uk.