The Wish Factory Inc. Signs Licensing Deal With Design Plus to Produce Play Sets for America’s Favorite Soft Pretzel SUPERPRETZEL®

Posted September 27, 2012

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MONTCLAIR, NJ – September 27, 2012 – The Wish Factory Inc., the on-trend children’s consumer products company and leader in the toy and licensing industries, has been named a licensee for America’s favorite soft pretzel SUPERPRETZEL® Soft Pretzels through a strategic licensing agreement with Design Plus. The Wish Factory will be producing at-home SUPERPRETZEL® Soft Pretzel Making Kits that will hit retail third quarter 2013.

The SUPERPRETZEL® soft pretzel license adds to The Wish Factory’s already extensive list of licenses, including 1D (One Direction), Cody Simpson, ICEE® brand and Monster High.

“We’re so excited to be continuing our relationship with Design Plus on the SUPERPRETZEL® license, one of the hottest food licenses right now, “ said Scott Bachrach, President of The Wish Factory. “Generations of consumers know and love the SUPERPRETZEL® brand and our new line of products will bring that nostalgia right into their homes – and stomachs.”

“Scott has been a great partner for us with our ICEE® brand and we’re looking forward to continuing our partnership with him and The Wish Factory on the SUPERPRETZEL® brand now as well,” explained Carol Janet, CEO of Design Plus.

Introduced in 1971, J&J Snack Foods Corp. began manufacturing SUPERPRETZEL® Soft Pretzels that consumers could find in their grocer’s freezer to purchase and bring home to heat-and-eat. J&J Snack Food Corp, the maker of SUPERPRETZEL®, is currently the largest manufacturer of soft pretzels in the world. Every year there are over one billion soft pretzels made, which is nearly three million per day. SUPREPRETZEL® Soft Pretzels are sold nationwide in over 93% of food retailers.

About The Wish Factory
The Wish Factory is a global product development, marketing and management company specializing in the children’s consumer product business. Combining creativity and dynamic understanding of the marketplace, The Wish Factory develops unique on-trend products. Quick to market development times and strong retail partnerships are key advantages of The Wish Factory. Website:

About Design Plus
DESIGN PLUS is a licensing boutique, headquartered in Atlanta, Georgia, with satellite offices in the USA and Associates worldwide. Building brand awareness and consumer loyalty for brand owners through carefully designed licensing programs, Design Plus selects best of breed licensees and product categories that strengthen the brand equity at retail. Website:

Contact for more information:
Freeman Public Relations
Erica Kuehn x18
Jessica Forlenza x16