The Korean Designer Lee Chung Chung Celebrates Chupa Chups® 60th Anniversary Creating an Outstanding Collection

Posted July 25, 2018

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The international iconic brand Chupa Chups® is celebrating its sixtieth anniversary all around the world. This time in Korea, where the prestigious Korean designer Lee Chung Chung has created an outstanding limited edition.

LIExChupaChups (4)The range was presented the past weekend in a unique space, a dedicated shop in shop in the Hyundai department store (Trade center,Mok Dong) and will be available from July 20th until August 20th.

The Lie x Chupa Chups® fashion collection presents apparel and accessories with unique and attractive designs: t-shirts, dresses, pyjamas, a pvc bag, beach towels…the perfect collection for an unforgettable summer on the beach!

But there is more going on…Chupa Chups® fans will also be very excited to find a full range of Chupa Chups® confectionary and other lifestyle products such as figurine toys and amazing Chupa Chups® personal care products available at the department store.


Perfetti Van Melle, one of the largest confectionary groups in the world, is a privately-owned company producing and distributing candies and chewing gum in more than 150 countries worldwide. Several of its brands such as Mentos®, Airheads®, Chupa Chups®, Frisk®, Fruittella®, Alpenliebe®, Golia®, Happydent®, Vivident®, Big Babol® and Smint®, are much-loved throughout the five continents. In addition to these global brands, Perfetti Van Melle offers a wide range of products, the popularity of which is rooted in individual, local and regional markets.

The ability to develop products, versions and flavours that suit the different demands and opportunities of local markets is indeed one of the group’s keys to success.

Moreover, the global confectionery player Perfetti Van Melle Group develops successful licensing programmes both for lifestyle and food and beverage extensions with its popular brands Chupa Chups® and Airheads® and fresh lifestyle licensing programmes with its other confectionery classics Mentos®, Frisk®, Smint® and Brooklyn®. 


LIE, established by Chungchung Lee, whom graduated from Central Saint Martins College of Art, emphasizes on “Everyday Wear Luxury With a Twist” which adds it’s own twist of innovative design elements and details to create a unique collection. The signature tailoring combined with an experimental use of various fabrics highlights the brand’s vision. The brand is recognized by numerous fashion influencers, celebrities, presses including Vogue UK, Vogue Italy, Nylon US,

WWD and on. LIE is currently being distributed to over 60 multi-brand shops and department stores around the world; US, Canada, Europe, Hong Kong, Japan and Singapore. Etc.

Starting from 2013 Spring Summer collection, the designer continuously participated in diverse global tradeshows and events such as Who’s Next, Tranoi Paris, The EDIT and Coterie of New York. The designer established international businesses with more than 60 select-shops and department stores within USA, Canada, Japan, Singapore, Dubai, Hong Kong and more through active global events and collection presentation.

In order to expand its global publicity, he continuously works on collaborations with diverse fields such as Chupa Chups, Swarovski, Designers Hotel, Miffy, BMW MINI and more. Furthermore, the designer also participates in numerous global events such as London Exhibition, New York Fashion Week Show, and Paris LECLAIREUR Concept Store Event.