Spotlight Licensing Signs American Greetings for Downtown Abbey eCards

Posted March 06, 2018

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NEW YORK (March 6, 2018)American Greetings has been granted rights to produce Downton Abbey eCards (i.e. digital greeting cards) for sale and deployment via its online greeting card websites (including Blue Mountain, Jacquie Lawson, and

The new range, which will cater for every personal occasion, plays on the themes of wit and wisdom seen in the show’s six season run. Much-loved by audiences worldwide, the critically-acclaimed series was full of one-liners and quotes that perfectly translate to greetings that can be shared and enjoyed by fans.

“American Greetings came up with some very engaging ideas for Downton-themed eCards and we are delighted to be working with them to make Downton Abbey digital greeting cards available to fans who enjoy the fun and convenience of sending eCards to friends and loved ones via email and Facebook,” says Carole Postal, president of Spotlight Licensing and Brand Management.

The American Greetings deal was brokered by Spotlight Licensing and Brand Management, the agency appointed by NBCUniversal International Studios to oversee the Downton Abbey licensing program throughout North America.

About Downton Abbey

Downton Abbey is a Carnival Films/MASTERPIECE co-production. The series was written and created by Julian Fellowes and executive produced by Gareth Neame, Julian Fellowes and Liz Trubridge. The most nominated non-US show in the history of the Emmys with 69 nominations, Downton Abbey aired on PBS in the US and ITV in the UK and has been distributed to over 250 territories worldwide. In 2017, further to the show’s worldwide success, NBCUniversal International Studios opened Downton Abbey: The Exhibition in New York.

Spotlight Licensing

Spotlight Licensing and Brand Management, Inc. ( is a New York City based boutique licensing agency specializing in representation of Entertainment, Art/Design, and Digital properties as well as Corporate and Character Brands including Downton Abbey, BOO The World’s Cutest Dog, The Great British Baking Show, The Ollie & Moon Show, Vera, Victoria and more. As agency president, Carole Postal brings extensive industry experience, trend licensing acumen, and retail expertise to Spotlight Licensing. Prior to founding Spotlight Licensing, Carole ran CopCorp Licensing and Knockout Licensing.