Rubie’s Signs Licensing Deal For Chuggington

Posted October 27, 2010

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Rubie’s Costume Company recently awarded rights to produce official Chuggington Halloween Costumes, Accessories and everyday Dress-up!

Melville, NY – October 27, 2010 Rubie’s is happy to announce they have obtained the license to create products for Ludorum’s popular preschool property Chuggington which follows the adventures of three young ‘trainees’, Wilson, Brewster and Koko as they learn to ride the rails of life.  The series made its U.S. debut in January 2010 and has quickly become a hit among children and parents alike.  Each episode has an entertaining storyline that also teaches social readiness lessons.  The CGI-animated series airs daily on Disney Channel’s learning-focused Playhouse Disney programming block.

“We are extremely excited to be the chosen licensee working with Ludorum to create, develop and design a line of children’s quality licensed Halloween costumes,” commented Howard Beige, Executive Vice President of Rubie’s Costume Co., Inc.  “The costumes will retail at various price points and will be affordable to all consumers.”

About Rubie’s Costume Company:
Rubie’s, the World’s Largest Manufacturer of Halloween Costumes and Costume Accessories specializes in the creation, design, manufacturing and distribution of costumes, make-up, wigs, masks, hats, prosthetics, and accessory items. Rubie’s products are distributed wherever Halloween and Masquerade Costumes are retailed including National Retail Chains, Toy Stores, Costume Shops, Variety Stores, Party stores and other specialty retailers located throughout the United States as well as in Canada, Europe, Latin & South America, Australia, and Asia. 

About Ludorum plc
Ludorum is a global IP company dedicated to developing, acquiring and marketing quality entertainment properties for television, interactive and new media.  Ludorum is the creator of Chuggington, a CGI-animated television series for preschoolers that has launched in over 160 countries around the globe including the U.S. on Disney Channel’s Playhouse Disney, January, 2010.  Ludorum was formed in 2006 and has offices in London, Chicago and New York.  For more information about Ludorum please visit: www.ludorum.com

About Chuggington™
Chuggington is a computer generated 3D series as well as a fully immersive interactive website. The series follows the adventures of Wilson, Brewster and Koko, trainee engines, each with their own unique personality and learning style.  The series is set in a world much like our own with cities, villages and diverse cultures and geography. Entertainment and enjoyment is at the heart of Chuggington, but embedded within each story are important educational and developmental messages centered on learning and social-emotional development. Chuggington is directed by Sarah Ball, who won a BAFTA award for her work as a director and writer of Bob the Builder™. The property was conceived to seamlessly integrate television, books and interactive. Further information is available at www.chuggington.com

For more information about this press release, please contact:
 
Rubie’s Costume Company Inc.
Patricia Cacciola
516-326-1500 Ext 188
516-326-8546 fax
patc@rubies.com

Melissa Winston/Kristin Bradley
Litzky Public Relations (For Ludorum)
201.222.9118
mwinston@litzkypr.com/kbradley@litzkypr.com