Planeta Junior Intensifies Licensing Program for "Maya the Bee 3D"

Posted March 17, 2011

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Barcelona, Spain, March 17, 2011  A year before for the premiere in television, more than 88 companies have already joined the licenses program of ‘Maya the Bee 3D’ in the south of Europe. Planeta Junior, producer of the new series of television and manager of all the rights in Spain, Portugal, France, Italy and Greece, has intensified his work concerning this one new property that promises to be one of the strongest in Europe. The brand Maya the Bees has a spontaneous brand awareness of over a 90% in key markets.

“Maya the Bee 3D” is an ambitious television production of Studio 100 and Planeta Junior, realized with 3D technology and with a budget of more than €10m.

The series, in a production stage, is based on the popular characters of the classic TV production but it is a question of a completely new creation in which the scripts are original and adapted to the current times. This new release directed to a target from 2 to 6 years, will contribute so an entire update, including also new characters, but keeping intact the spirit and the values that have done of the series an outstanding figure of the television: the friendship, the tolerance, the solidarity and the respect for the environment.

To the licensing program of this property has joined companies that will produce all kind of consumer products in different categories: publishing, toys and games, stationery & BTS, travel, costumes, gift & novelties, accessories, health care, toiletries or food, among others.

‘Maya the Bee 3D’ it’s framed in a global project that pretends to update the television classic productions that have been a phenomenon since the 80’: Maya the Bee, Heidi and Vicky the Viking. The production is a review of the classics adapted to the current target and released in 3D HD technology. All of this new production in 3D includes a comprehensive style guide and licensee program.

About Planeta Junior

Planeta Junior is one of the principal players of TV production and licensing in South Europe. The company, founded in 2000, manages one of the most important extensive and of greater recognition catalogs of Europe. This catalogue includes a wide variety of contents, from the best classic of children animations to soap operas of great success for teenagers. Planeta Junior operates with own offices in Spain, Portugal, Italy, France and Greece. The company is one of the most important European companies in audiovisual rights and develops its activity in all the windows of the business: TV distribution and home video, licenses, promotions and merchandising. Planeta Junior is the co-producer of Maya 3D and owns all classic TV animation properties like Maya the Bee, Vicky the Viking, Heidi and Pippi Longstockings. The company also represents Sesame Workshop for all South of Europe and the successful phenomenon Gormiti and Puppy in my Pocket, among others.