Paris Hilton Eyewear to Debut in Asia
London, 11th August 2011 – Beanstalk, a leading brand licensing agency, today announced that its client, global style leader and fashion icon Paris Hilton, has appointed OEM & Design Company, the leading Asian eyewear manufacturer, to develop an exclusive line of optical frames, sunglasses and coloured contact lenses for the Asian market under the Paris Hilton Eyewear trademark. Working closely with Paris herself, OEM will develop a range of frames that take their styling cues from Paris’s original and aspirational style, and that will allow her admirers across Asia to buy into her glamorous lifestyle. Paris Hilton spoke from her home in L.A.: “Every girl knows that a great wardrobe of glasses is key to getting the right “look” each season. I am so excited about working with OEM, who have brilliantly interpreted my style into a range of must-have frames and cute coloured contact lenses for fashionable girls across Asia.”
Ciarán Coyle, Beanstalk’s Managing Director, International said, “OEM is one of Asia’s most well-respected eyewear players and has a solid history in developing glasses and contact lenses for global brands. They have illustrated a sound understanding of Paris’s unique design sense and we believe that their range of optical frames and sunglasses will be on every Asian fashionista’s wish-list next year.”
Paris Hilton Eyewear will be launched by Paris herself at the Shanghai Optical Fair in February 2012, and will be sold in department stores and specialty jewellery stores across the region, including China, Hong Kong, Japan, Malaysia, Singapore, Taiwan and Australasia. Brokered by Beanstalk’s team of licensing professionals, the extension of the Paris Hilton brand into eyewear further cements Paris Hilton as a global fashion brand.
David Lim of OEM, comments: “Paris Hilton is one of the world’s most admired fashion icons. Throughout Asia, young women aspire to her unique and exciting lifestyle and her strong sense of design. We are honoured to be working with Paris to bring her vision to life in a range of highly desirable frames, sunglasses and coloured contact lenses.”
About Paris Hilton Entertainment
Paris Hilton Entertainment was launched in 2006 to handle Paris Hilton’s extensive global merchandising business, including licensing, entertainment and endorsements. It also focuses on the development of Paris Hilton-branded fashion, beauty and lifestyle products, as well as her ventures in film, television and music. As the face of the company, Paris Hilton takes an active role by overseeing product development, design, marketing and promotions.
Under Paris’s name, there are now 17 product lines including fragrance, footwear, handbags and beauty products, and she has recently put her name to a MotoGp motorcycle racing team via Paris Hilton Racing. The first product, Paris Hilton’s fragrance line, has grossed more than $1.3 billion worldwide and is now in its 14th scent. In addition, there are now Paris Hilton branded stores in more than 31 countries around the world. Paris is also executive producer on all her TV shows which include, “The Simple Life”, “Paris Hilton’s My New BFF”, and most recently “The World According to Paris.”
Beanstalk, a global brand licensing agency and consultancy, extends brands through the strategic and creative development of licensed products. The company works with blue-chip brands and other high-profile clients to leverage licensing as a strategic tool to enhance brand awareness, increase consumer touch-points, and generate revenue. Beanstalk also works with manufacturers to help identify and acquire compelling brands and properties to help them gain competitive advantage in the marketplace.
Beanstalk is the licensing agency of record for over 50 world-class brands. The agency has developed thousands of brand extensions in every major product category, resulting in nearly $2.3 billion in retail sales in 2010 alone. Headquartered in New York, Beanstalk’s global reach includes offices in London, Los Angeles, Atlanta, Miami, and Hong Kong, and affiliates throughout the world. For more information, please visit www.beanstalk.com.
Beanstalk is a part of Omnicom Group Inc. Diversified Agency Services (NYSE: OMC). Omnicom (www.omnicomgroup.com) is a leading global marketing and corporate communications company.
About OEM & Design Company
Formed in 1998, OEM & Design Company is an established manufacturer and distributor of optical frames and sunglasses with an extensive distribution network cross Asia which includes specialty, independent and department stores, as well as fashion boutiques.
With offices in China, Singapore and Hong Kong, OEM develops and distributes licensed product for brands including Lee Cooper, Lamborghini and Ford, and counts Marvel, Tommy Hilfiger, Converse and Ed Hardy amongst its client base.