One Animation Signs Landmark Partnership Deal with LOLA, the Newly formed JV Between LMCA, One of the World’s Largest Licensing Agencies, and Oasis
LOLA to Represent Oddbods Property for Licensing in Asia
New York, NY (January 5, 2017) AWARD winning animation studio, One Animation, has appointed global brand licensing agency LMCA OASIS Lifestyle Asia (LOLA) as its agent in China.
The partnership will focus on creating synergistic brand extension strategies for the already successful Oddbods brand with wide ranging plans including apparel, accessories, toys, stationery, consumer electronics, home and bathroom, fast moving consumer packaged goods, publishing and other opportunities.
Oddbods has built a strong and loyal fan base in China since landing with a bang earlier this year on China’s biggest digital sites such as iQIYI, Tencent and Youku, with over half a billion views to date.
To maximize the potential for this brand LOLA will use its unparalleled Asian experience in product development, sourcing and distribution to create online and offline retail opportunities.
“LOLA has a seasoned and well-connected on-the-ground team in the region, which makes us able to address the market quickly with Oddbods branded consumer products,” explains Sashim Parmanand of One Animation. “The Oddbods show already has a phenomenally large and loyal global fan base both on broadcast and online, so the launch of the Oddbods consumer products lines has been most exciting. The scale of Oddbods fan base in China, in particular means the potential for the brand there is remarkable. So it was vital that we were able to bring together the right team of experts who have demonstrable success in rolling-out proven brand licensing programs. With a previous list of brands on its books, from Hello Kitty to Nike, LOLA certainly fits the bill.”
Licensed product lines will target both the kids and teen markets to reflect the broad age range represented by the show’s fan base.
“LOLA is a recently launched joint venture between LMCA and OASIS. Our focus is to help strong entertainment and lifestyle brands take their licensing programs to a whole new level,” explains Allan Feldman, CEO of LMCA and a director of LOLA. Adds Wee Liang Tong, managing director of Shanghai based LOLA, “Oddbods is turning into a global sensation with several million hits online every minute. It’s easy to see this is a brand which offers abundant opportunities and we are very excited to have been selected as their licensing partner.”
Feldman expanded, “Together with One Animation we will be enhancing the brand experience for existing fans, as well as enlarging the fan base, using our network of partners to produce fresh and creative ideas.”
“The joint venture with OASIS to form LOLA extends the licensing services LMCA currently provides its clients. Many entertainment and lifestyle companies have yet to crack the code in China and ASEAN and could benefit from the experience and track-record that we together with LMCA bring to the table,” explained Wee Liang Tong. In conclusion, he said, “Our strategic approach to entertainment and lifestyle brand market entry will help our clients enter and succeed in these vital markets quickly and efficiently, and without all the heavy lifting. We know the markets well and can help prescribe the most effective products and partners for long term success.”
About LMCA and OASIS
LMCA is a 30 year old leader in strategic brand licensing, the only agency dedicated exclusively to brand extension licensing. The Firm has created licenses that deliver over $6.5 billion per year in licensed product retail sales, across the U.S. and more than 60 foreign countries. LMCA operates globally via offices in New York, Atlanta and Shanghai, China with affiliates in Europe, India, the Middle East and Central / South America.
OASIS is a Fashion Lifestyle Brand Management and Distribution company with extensive experience in Asia and ASEAN, especially in Greater China. The team has successfully managed many world class brands in China and Asia, from private labels to luxury fashion brands, all the way to sports brands. With hands-on experience in sourcing, product development, distribution and brand building of fashion and lifestyle products, LMCA and OASIS have developed a network of related resources. It is this value add we bring to LOLA that differentiates us from other players. This network of support ensures long term Licensor and Licensee success.
LMCA Contact: Margie Smith, MSmith@LMCA.net, 212.265.7474
LOLA and OASIS Contact: Liang Tong Wee, TongWee@lola-licensing.com
About One Animation
Founded in 2008, One Animation is a CG Animation studio and consumer products company. With an international team of award winning talent, the company has produced a vast portfolio of highly successful animation properties that are broadcast on global networks such as Disney Channel, Cartoon Network, Nickelodeon, Discovery Kids, ABC, and seen across more than 100 countries worldwide. Dedicated to developing the highest quality, family-focused TV, film and new media content, the team continues to push the boundaries of production; building upon a unique pipeline that delivers the highest quality productions with shorter than average production schedules and a crew that is typically one-third the size of a traditional CGI animation production team. For more information, please visit us at www.oneanimation.com
Rebecca StiasnyRebecca@oneanimation.com+44(0)7771 813 761