Monster Jam Expands Toy Category Retail Placement with Signing of New Licensees
AURORA, Ill. (February 7, 2013) – Feld Motor Sports® announced today that Advance Auto Parts Monster Jam®, the world’s largest and most popular touring monster truck property which performs in front of four million spectators annually, has signed multiple new licensees including two new toy partners.
“We are thrilled to be expanding the Monster Jam licensed merchandise program by teaming up with Ridemakerz and Revell. We are now able to offer Monster Jam fans exciting new products to bring the action of Advance Auto Parts Monster Jam home in incremental toy categories,” says Mark Abernethy, Senior Director of Marketing for Feld Motor Sports.
Ridemakerz, creator of the first-ever vehicle customizing experience, has partnered with Monster Jam to bring kid “customizers” an innovative new way to build, create, and play with their favorite Monster Jam trucks. Ridemakerz products inspire self-expression and creativity through the creation of one-of-a-kind toy cars and trucks. A line of interlocking Monster Jam Xtreme Customz construction vehicles will be available at retail in Fall 2013.
Revell, Inc., an established model kit manufacturer for over sixty-five years, is currently launching a 1:25 scale model kit of one of the world’s most famous Monster Jam trucks, Grave Digger®. The Grave Digger Snap-Tite Model Kit is perfect for hobbyists of all skill levels and features authentic graphic decals and replica plastic parts that snap together for easy assembly. Retailing with a MSRP of $15.49, the Grave Digger Snap-Tite Model Kit is available at hobby and chain retailers nationwide and will give Monster Jam fans and hobbyists the opportunity to replicate the creation of the unique Grave Digger Monster Jam truck design.
Contributing further to the growth of the Monster Jam licensing program are key new partnerships with Rico Industries, Inc./Tag Express, Sky High International, LLC and CSS Industries, Inc. Rico Industries/Tag Express’ line of Monster Jam novelty and souvenir products are currently available at Walmart. Sky High will launch Monster Jam back to school products this summer, and CSS Industries will introduce Monster Jam Valentines and Easter products in 2014.
For more information on the Monster Jam licensing program, please contact Allison Lort, Feld Entertainment firstname.lastname@example.org.
About Feld Motor Sports®
Feld Motor Sports®, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment. Feld Motor Sports, Inc. productions include Advance Auto Parts Monster Jam®, Monster Energy Supercross, Arenacross Series and Nuclear Cowboyz®. Feld Motor Sports, Inc. is a division of Feld Entertainment, the world’s largest producer of live family entertainment. For more information on Feld Entertainment, visit www.feldentertainment.com.