M!KE Licensing Announces Launch of the Laura Ashley Collection of Scotties Facial Tissue Exclusively at Target
East Rutherford, NJ September 14, 2011 – M!KE Licensing (www.mikelicensing.com), one of the nation’s leading licensing firms, announced today that Laura Ashley, the quintessential English lifestyle brand, will be launching a signature collection of Scotties Facial Tissue at Target beginning this month.
New packaging has been designed with signature Laura Ashley prints, and the initial collection will be available only at Target.
“Research shows that consumers care about the design of a facial tissue box just as much as they care about the quality of the product inside” said Joe Richards, Director of Marketing for SCOTTIES. “When we asked consumers what design brand they would like to see created as a tissue box, Laura Ashley was at the top of the list.”
These new fall designs are the first to emerge from SCOTTIES multi-year, exclusive agreement with the global fashion and home decor company. “We’re combining our Ultra Premium Tissue with the distinctive look of a well known global design leader to offer consumers a product that is like no other in its category,” Richards said.