Lisle Appointed as Pampered Girls European Licensing Agency
Leeds UK, 6th September 2011 — Lisle International Licensing is delighted to announce their new partnership with Lifestyle Licensing International, for the representation of their lifestyle fashion brand, Pampered Girls. This new partnership will see Lisle International taking on the management of the property in a number of markets including the UK.
Pampered Girls is a rapidly growing and successful lifestyle fashion brand with over 60 global licensees and strategic partners. The brand features designs that range from sophisticated and whimsical to bold and trendy. Hip colors, creative patterns and cute characters portray the happy, joyful and fun energy of the brand’s target audience; girls and youthful women of all ages.
Master licensing agency, Lifestyle Licensing International, a global licensing, marketing and brand building company, has been responsible for managing the flourishing global expansion and six years of sustained growth of the Pampered Girls brand. Now with its sights set on the European market, Lisle International has been appointed to take over the sourcing and management of the licensing programme and brand building efforts in the UK and Europe. Pampered Girls is also represented by other major brand building partners that enjoy highly successful licensing programmes in Japan, China, Korea, Australia, Russia, Israel, Mexico, South America and Eastern Europe.
Speaking of the partnership, Dean Berko, President of Lifestyle Licensing International, commented: “Europe holds many lucrative opportunities for prospective licensees for our successful and rapidly growing brand and we are confident that Lisle International is the ideal team to partner with to move the programme forward.
Other territories throughout the world have already set the stage with many successful programmes now in place, including a growing chain of Pampered Girls retail stores and boutiques in Japan, as well as a nationally coordinated product launch with major licensees in the USA, who’s products include all types of Bags, Apparel, Stationery, Fragrance, Home Fashion, Jewelry, Collectibles, as well as a variety of Fashion Accessories. With Lisle International on board, we see this type of continued success as being more than achievable in the UK and throughout Europe.”
Further commenting, Gayle Tarrant from Lisle International said: “We are delighted to be working with Lifestyle Licensing and the Pampered Girls team. We will be introducing the property at Brand Licensing Europe and look forward to talking to prospective licensees about the many opportunities now available. We are looking for partners from a diverse range of categories who best match the properties values and can join us in the brand’s growing global success. Pampered Girls’ core categories range from Apparel, Bags, Luggage, and Stationery, to Fashion Jewelry, Bath and Body, Cosmetics, Home Fashion and Accessories. With a wide range of diverse style guides loaded with incredible design content that appeals to a wide age range of girls and women, we are confident that Pampered Girls will enjoy great success here in the UK and all throughout Europe”.
For more information about Pampered Girls in the UK, email Francesca@lisleintlicensing.com
Media Contact: Michele Bates – Michele@evolution-pr.co.uk – +44 (0) 1327 701 706