Licensing Agency, Blue Trellis, LLC Signs Sports Afield for Representation
November 3, 2014 – Blue Trellis, LLC, the license and literary company headed by Bobbie Hunnicutt and Linda Cunningham, has signed Sports Afield for licensing representation. The Sports Afield brand includes the iconic 125 year old Sports Afield magazine dedicated to outdoor enthusiasts; the website, sportsafield.com; the weekly outdoor adventure television program, World of Sports Afield reaching over 31 million households; and Sports Afield Trophy Properties, a network of experienced brokers in recreational property needs.
Bobbie Hunnicutt said, “We are proud to be representing such an iconic brand that is as relevant today as it was a century ago. The current Sports Afield name and logo as well as their famous vintage covers make it possible to affiliate with a wide range of products. And for a licensee, the opportunity is enormous since Sports Afield can deliver an integrated marketing and promotional program of licensed products across their magazine, web and television show platforms.”
Ludo Wurfbain, Publisher, Sports Afield stated, “The Sports Afield brand licensing program has reached a stage where it now requires full-time attention. We are pleased that Blue Trellis is partnering with us to help broaden our reach and help bring the Sports Afield brand to the next level.”
Blue Trellis, LLC is a licensing, literary and consulting company dedicated to brand building and author development. Bobbie Hunnicutt is a licensing professional who has headed licensing programs for Current, Harley-Davidson, Stanley Works, Better Homes & Gardens, Smith & Wesson, and more. Linda Cunningham is a career publishing professional having held senior positions at such trade houses as Simon & Schuster, HarperCollins, Bantam Doubleday Dell, and Meredith Corporation.
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