Lee® Jeans Plays Up Fall Fashion Offering New Children's Apparel
Merriam, Kan. – June 17, 2013 – Lee® Jeans, iconic American denim brand, announced today a licensing agreement with Five Star Blue, LLC that will introduce a new lineup of children’s apparel this fall.
The new children’s product will include tops, bottoms and sets in boys, girls, infant and toddler sizes. The product will be available at department stores and baby superstores in the U.S, and in select stores in Mexico, as well as on Lee.com. The offering will include the following lines:
- Boys shirts (sizes 4-7x and 8-20): Featuring playground-friendly fabrics in trend-right silhouettes and patterns.
- Girls denim and knit bottoms (sizes 4-6x and 7-16): Featuring skinny, straight and bootcut styles in traditional denim and candy-colored washes; plus girly touches like sparkly sequins and patterned belts.
- Boys and girls toddler (sizes 2T-4T) and infant denim, twill and knit bottoms: Featuring much-loved Lee denim styling and iconic back pocket treatments; easy-to-maneuver fabrics and convenience details for mom.
Lee’s partnership with Five Star Blue is a natural extension of the brand, whose established expertise stems from a nearly 125-year history in the apparel industry, specializing in denim styles for men and women. “We welcome opportunities to extend Lee’s design expertise into new fashion categories” said Liz Cahill, vice president of marketing at Lee. “We worked closely with Five Star Blue on this collaboration, ensuring that Lee’s brand DNA is evident in every garment. We’re thrilled to add a fresh assortment of children’s apparel to Lee’s portfolio and provide more size and style options for our customers.”
“We are pleased to partner with a brand with such strong roots in the apparel industry, and relevant trend appeal to both kids and adults,” said Albert Pardo, president of Five Star Blue. “We anticipate a lot of success with Lee’s children’s lines and have already seen a great deal of interest and onboarding from retailers.”
About Lee Jeans
Lee® Jeans is a division of VF Corporation. (NYSE: VFC). Headquartered in Merriam, Kan., Lee manufactures and markets brand denim, casual pants, shirts, fleece and knit apparel. A brand committed to the community, Lee Jeans founded Lee National Denim Day®, one of the largest single-day fundraisers for breast cancer. For more information about Lee, visit www.lee.com.
VF Corporation is a global leader in branded lifestyle apparel and footwear with more than 30 brands. The company’s largest five brands are The North Face®, Wrangler®, Timberland®, Vans®, and Lee®. Other brands include 7 For All Mankind®, Bulwark®, Eagle Creek®, Eastpak®, Ella Moss®, JanSport®, Kipling®, lucy®, Majestic®, Napapijri®, Nautica®, Red Kap®, Reef®, Riders®, Splendid® and Smartwool®. For more information, please visit www.vfc.com.
About Five Star Blue, LLC
Five Star Blue, is a leading children’s and men’s apparel company specializing in denim and sportswear marketing and manufacturing. Product classifications range from boutique layette baby wear and childrenswear, to men’s denim, activewear, and big and tall product. Headquartered in New York City, Five Star’s licensed brands include Hudson Jeans for kids, Wendy Bellissimo, Vigoss Girls, IZOD Denim, and NBA licensed Zipway activewear. With a global production base spanning over 12 countries, Five Star is well equipped to source and manufacture this all-encompassing product range. For more information, please call 212-563-4999.
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Contact: Katy Maestas