LaurDIY Adds Tech Accessories

Posted December 12, 2017

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Incipio with LaurDIY to launch mobile device accessories for smartphones, tablets and laptops

December 12, 2017: New York, NY:  YouTube sensation Lauren Riihimaki, better known as LaurDIY, and leading mobile device solutions and technology company, Incipio® ,are proud to announce the launch of LaurDIY tech accessories that include smartphone, laptop and tablet cases, as well as portable power and charging solutions. All of the upcoming accessories and other products are designed with LaurDIY and will be featured in a series of videos and other promotions.  The debut collection of LaurDIY tech products will be available for major retailers in Spring 2018.  The license was created by The Brand Liaison, the exclusive licensing agency for LaurDIY.

“Incipio is the leader in their space and they have a strong portfolio of top tier brands and partnerships, so I am so thrilled to be working with their company,” explained LaurDIY.  “Their creative team has been incredible at interpreting my brand, designs and aesthetic. It will be so great for my fans and followers to have LaurDIY designs on their phones, tablets and laptop cases.”

With a far-reaching footprint and retail reach of over 50,000 storefronts, IncipioÒ is a leader in the global mobile tech solution industry, with an incredibly diverse portfolio of company owned and licensed brands across a wide assortment of products that reach mobile consumers everywhere.

Incipio® joins a roster of best-in-class licensing partners including Plaid, Mattel, Cousin and C.R. Gibson, as The Brand Liaison continues to build the LaurDIY licensing program across a variety of brand-right extensions.  For more information on LaurDIY licensing, contact Laurie Smith of The Brand Liaison at Laurie@thebrandliaison.com

About LaurDIY

Lauren Riihimaki, more famously known as LaurDIY, is a world-renowned content creator and YouTube sensation with over 14.5 million followers across all her social media platforms. A lifestyle vlogger, Lauren’s specialty is DIY crafting—everything from fashion and accessories to beauty and home decor. She vlogs about clothes, relationships, her morning routine, workouts, seasonal snacks, organization, room décor and much more, and provides DIY ideas for each. Lauren just dropped a satirical video “DIY Queen” that hit #1 on iTunes. She is also currently the newest Fantana and has worked with many notable brands including Disney, Proctor & Gamble, Starbucks and MuddJeans. She recently won a StreamyAward for Lifestyle and has been featured on the Today Show, MTV, Seventeen Magazine and much more.
About Incipio Group

IncipioÒ is a global consumer technology solutions platform operating a diverse portfolio of owned and licensed brands at the intersection of design and functionality. Founded in Southern California in 1999, Incipio’s strategy begins with a passion for building amazing product and a commitment to serve its customers. Incipio’s portfolio of brands offers compelling solutions that meet the needs of today’s active mobile consumers, who demand more out of the products they use. For more information, please visit www.incipiogroup.com.

About The Brand Liaison:

The Brand Liaison is a boutique licensing agency focused on creating new revenue streams for our clients through licensing, strategic partnerships and other brand extension programs.  For licensors, our goal is to commercialize opportunities that will extend our clients’ brands into cohesive product categories to maximize their licensing potential.  For manufacturers, we assist in acquiring brands and developing strong licensing programs in order to create long term retail success.  In each case, we work closely with our clients to ensure that our brand extension activities compliment the strategic goals and objectives of each client and brand that we represent.  http://thebrandliaison.com