IPR LICENSING to Represent Smithsonian for UK
LONDON, September 2018: IPR Licensing has been named the exclusive UK licensing agency for the Smithsonian Institution; the world’s largest museum and research complex.
The UK is a key priority market in Europe for the iconic Smithsonian, and IPR Licensing will build and manage this new program and draw upon Smithsonian’s highly valued brand and vast collections.
With its 19 museums, including the famous National Air and Space Museum, National Museum of American History, National Museum of Natural History and Cooper Hewitt Smithsonian Design Museum, there are over 150 million artifacts and historical collections which licensing partners may draw from to create unique, innovative and compelling products for UK retail.
The Smithsonian has firm links to the UK. The Institution was founded in 1846 with funds bequeathed from the Englishman James Smithson (1765–1829) to the United States to establish an institution dedicated to the “increase and diffusion of knowledge...” Through wise stewardship, today the Smithsonian is the world’s largest museum, education and research complex. Most recently the Smithsonian has announced its curatorial partnership with the Victoria & Albert Museum and for the first time in its history will have an exhibition gallery outside of the USA within the new V&A outpost at The Olympic Park in London (due to open 2023).
“We are excited to bring the Smithsonian to the UK through compelling products and services” said Carol LeBlanc, Senior Vice President, Smithsonian Enterprises. “Together with IPR Licensing, we look forward to developing a comprehensive licensing program that celebrates and showcases the Smithsonian, its museums and our vast collections.”
Categories for licensing development include: Apparel, Footwear and Fashion Accessories; Home Interiors and Textiles, Home Fragrances and Toiletries; Bags,
Luggage and Travel Accessories; Gifts; Stationery; Fine, Reproduction Art, Prints and Posters; Consumer Electronics and Appliances; Toys, Games and Puzzles; Apps, Digital and Electronic Accessories.
Judith le Fleming, Co-Founding Partner of IPR Licensing, stated, “We are delighted to be representing the Smithsonian, an iconic institution, and thrilled to be working closely with the team at Smithsonian Enterprises. The diverse museum collections include a wealth of creative material to inspire licensing partners and bring to the UK market unique and desirable products. We are excited to be bringing the Smithsonian experience to UK consumers through great product”