IPR LICENSING to represent British heritage brand Spear & Jackson in the USA
LONDON, April 2019: IPR Licensing has extended its long-term representation of British heritage brand, Spear & Jackson, to include presentation in the USA for the first time and promotion at Las Vegas Licensing Expo 2019 (Stand B104).
Since 1760 Spear and Jackson has been selling hand, garden, contractors, agricultural, landscaping and professional tools from its base in “Steel City” Sheffield, in the north of England. IPR Licensing has exclusively represented Spear & Jackson in the UK for the past six years and built a successful strategic brand licensing program, from a zero start, which continues to grow and complement the core tools business.
Spear & Jackson exports its core tools to over 100 countries and the brand is widely respected and known for continuous innovation and high-quality product
range development. USA is a key priority market for their international business growth plans generally and IPR Licensing will build and manage the brand licensing program in North America.
IPR will pursue USA opportunities for Spear & Jackson across Garden, Home and Leisure sectors, drawing upon Spear & Jackson’s highly valued brand assets and unrivalled British heritage story spanning almost 260 years.
“We are thrilled to bring Spear & Jackson to the USA”, said Judith le Fleming, Co- Founder and Director at IPR. “Spear & Jackson licensing is enjoying a strong growth curve in the UK via best-in-class licensees spanning direct retail relationships and distributor and wholesale licensee partners. We are genuinely excited about the prospects for a similarly comprehensive program evolving over time in the USA”.
Categories for licensing development USA: DIY / Home Improvement, Garden Furniture, Garden Planting and Accessories; Garden-related Gifting, Kitchen & Home; Outdoor Leisure, Children’s Toys, Role Play & Garden Games; Pet Grooming Tools & Accessories, and more.
In addition to the Spear & Jackson USA program development news, IPR is pleased to announce a new consultant joining its UK business development effort for Spear & Jackson. Tina-Louise Foster, of Nimbus Nine and formerly of MGA Entertainment and Dreamworks, will work alongside the IPR team focusing on children’s toys, role play, garden games and grow-your-own categories.