Highlights Magazine to Celebrate Its 65th Birthday at Licensing International Expo
COLUMBUS, OHIO – Children’s publisher Highlights for Children will celebrate an exciting milestone – the 65th anniversary of the launch of its flagship magazine, Highlights® – at the Licensing International Expo 2011, being held June 14 to 16 in Las Vegas, Nevada.
To mark the occasion, Highlights for Children is inviting its current slate of licensing partners, including CSS Industries, Discovery Bay Games, Horizon Group USA, MoBaD Games, Ravensburger US, and Trends International, along with other Expo attendees to its booth (2058) for birthday cake at 4 p.m. on Tuesday, June 14. There will also be a drawing for three free Highlights magazine subscriptions.
This landmark birthday comes at a time when the company is expanding its reach to children and families in new ways. Today, the generations who have grown up reading Highlights, currently the most widely read children’s magazine in North America, will find that their children can enjoy quality Highlights-themed play activities through stationery and social expression products from CSS Industries, board games and iPad apps from Discovery Bay Games, activity sets from Horizon, iPhone apps from MoBaD Games, jigsaw puzzles from Ravensburger, and calendars by Trends International.
“It’s exciting to see our first licensed products enjoying success at retail. With a 65-year legacy of bringing rewarding and fun experiences to children, we have a great foundation,” said Robin Sayetta, vice president of licensing for Highlights. “The Licensing International Expo gives us a chance to thank our partners and we are also eager to investigate new product categories such as greeting cards, electronic toys, crafts, and mobile apps.”
Devoted to “Fun with a Purpose®,” Highlights for Children, Inc. has helped children become their best selves for generations. Highlights magazine and its sister publication for younger children, Highlights High Five®, are the most recognizable and widely read children’s magazines in the nation. “Fun with a Purpose” is a trademark of Highlights for Children, Inc.