Hare Styling: It's Happy Bunny™ Adds Three More Licensing Partners

Posted November 16, 2012

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NEW YORK (November 15, 2012) – CopCorp Licensing President Carole Postal today announced a trio of new It’s Happy Bunny™ licensees: two in the USA and one in Europe.

In the United States, CopCorp has signed two new American licensees.
•Evy of California (www.evy.com) has been granted rights to manufacture and market It’s Happy Bunny Girls (including infant, TODDLER, 4-6x and 7-16) t-shirts, sportswear, tops, bottoms, dresses, outerwear, and sleepwear.
•GUND, A Division of Enesco LLC (www.gund.com) has been granted rights to manufacture and market It’s Happy Bunny plush toys. GUND, the leading soft toy manufacturer in the U.S., is known worldwide for its top quality, soft and huggable plush designs and gift products perfect for both play and collecting.

In Europe:
•Kids Connect Fashion (www.kidsconnectfashion.com) has been granted rights to make and market It’s Happy Bunny children’s apparel including long sleeve t-shirts, sweaters, sweatshirts, sweatpants, tracksuits, swim shorts, jackets, nightwear, underwear, and caps. This deal was brokered by BN Licensing as the sub-agent entrusted by CopCorp with management of the It’s Happy Bunny licensing program in Benelux (Belgium, Netherlands, Luxembourg).

About It’s Happy Bunny
It’s Happy Bunny, the cute little bunny with the BIG attitude, is a humorous character brand from Jim Benton (www.jimbenton.com). Benton, whom People Magazine has called “the most visible cartoonist in America,” is the creator of a wide array of successful licensed properties including It’s Happy Bunny, Just Jimmy, and The Misters. Benton is also author/artist of several popular illustrated book series including the popular It’s Happy Bunny series for Scholastic.

About CopCorp Licensing
CopCorp Licensing is global licensing agent for Jim Benton’s It’s Happy Bunny, Just Jimmy, and The Misters. CopCorp Licensing is known as an innovative and strategic licensing agency that specializes in the development of brand, character, art, publishing, and entertainment based licensing opportunities for presentation and packaging to the manufacturer and retailer communities. Led by Carole Postal, Founder and President, this award-winning agency develops, sells, negotiates, markets, and implements complete licensing strategies and programs for major entertainment corporations, artists, art studios, apparel brand names, among others clients.

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For more information about licensing opportunities, please contact:
Carole Postal, President
CopCorp Licensing
(212) 947-5958
info@copcorp.com

Jim Benton
Benton Arts
(248) 644-5875
JKBenton@aol.com