Grateful Dead Align with New Licensing Partners

Posted September 15, 2011

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LOS ANGELES – Grateful Dead Productions and Rhino Entertainment have aligned with several new licensing partners to create unique Dead-related products.

Donni Charm
Grateful Dead partnered with fashion accessory company Donni Charm. The collection will include luxurious scarves that are embellished with good luck charms and will use iconic Grateful Dead art. The line will launch in fashion boutiques and department stores in Fall 2011.

Dunlop
Grateful Dead are teaming up with the legendary music instrument accessory company Dunlop, the leading manufacturer of electronic effects, picks, capos, slides and strings including the iconic Crybaby wah and Torex picks. Dunlop is creating a line of Grateful Dead superior guitar picks which will be housed in a Dead branded pick tin, available at retail in Fall 2011.

River Road
Grateful Dead are partnering with River Road, a world-wide leader in the wholesale distribution of aftermarket parts, accessories, and apparel for the powersports industry. River Road is launching a collection of Grateful Dead men’s and women’s motorcycle apparel and accessories. The collection will launch in early 2012.

Look for more exciting Grateful Dead licensing partnerships to be announced in the coming months including exciting new ventures with partners in the outdoor sports, food, and beverage worlds, among others.

For more information on consumer products licensing opportunities, please contact Sara Nemerov at (212) 275-2370.

About Rhino Entertainment
Based in Burbank, California, Warner Music Group’s Rhino Entertainment was founded in 1978 and is the world’s leading pop culture label. Emphasizing flawless sound quality, bonus tracks, informative liner notes, award-winning creative packaging, an offbeat sense of humor, and a strong social conscience, Rhino continues to set the standard for excellence in the reissue business it pioneered in both the physical and digital worlds. Rhino is also expanding the definition of what a catalog music company is, as evidenced by the label’s recent name and likeness representation deal with Frank Sinatra and its multi-faceted relationship with Grateful Dead. The vast Rhino catalog of more than 5,000 CDs, videos, and digital exclusive albums features material by Aretha Franklin, Ray Charles, The Doors, Chicago, Black Sabbath, John Coltrane, Yes, Alice Cooper, Linda Ronstadt, The Ramones, The Monkees, Carly Simon, Curtis Mayfield, among many others.

CONTACT: Jason Elzy
PHONE: (818) 238-6220
EMAIL: jason.elzy@rhino.com