Giochi Preziosi renews Dino Bikes for Gormiti

Posted March 23, 2011

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Milan: March 23rd 2011

Giochi Preziosi has secured a renewal with its bikes license partner Dino Bikes, for an extended range of Gormiti inspired wheeled toys for Italy.

The existing range has been a great success with Gormiti fans across the region and the agreement will see the addition of new designs, based around Gormiti’s third TV series, ‘The Neorganic Evolution’, which is co produced with Marathon Media.

Valerio Leone, President and CEO of Dino Bikes said: “We are confident that this will be another successful year for our Gormiti products. The Dino Bikes team are extremely pleased that the licensing agreement is being renewed and that we will be continuing our partnership with Giochi Preziosi.”

Speaking of this latest renewal agreement, Graziano Delmaestro, Licensing Director, Giochi Preziosi Group added: “We are delighted to be extending our partnership with Dino Bikes. Its range of Gormiti products is perfect for encouraging outdoor play and has been a great success with the fans. This renewal is a reflection of GP’s commitment to securing great relationships with our licensing partners.”
Gormiti remains one of the most exciting boys’ properties for prospective licensees across the globe and presents many opportunities for new markets. For more information contact Licensing.Gormiti@giochipreziosi.it.

Contacts and notes:

GIOCHI PREZIOSI
Alberto Picotti
+39 02 964751
picotti@giochipreziosi.it

MEDIA ENQUIRIES: Evolution PR Ltd
Michele Bates
+44 (0) 1327 701 702
Michele@evolution-pr.co.uk

MARATHON MEDIA
Coralie Magnin
+33 (0) 1 44 34 66 12
coralie.magnin@marathon-media.fr

Giochi Preziosi Group
Founded in 1978 by Enrico Preziosi, the Giochi Preziosi Group, is one of the world’s leading companies in the toy market and the unrivalled market leader in Italy.
In addition to the production and distribution of a wide range of toys, Giochi Preziosi has implemented for many years, an important diversification process that has lead to outstanding business results in a variety of other sectors including food, apparel, retail and childcare products.

Headquartered in Italy, Giochi Preziosi has embarked upon a path of international growth by creating subsidiaries in key European markets over the years, and now the company is present in France, Greece, Spain, UK, Germany and Turkey, asserting globally its successful business model. In January 2008 the company also established a direct presence in the United States with the firm objective to develop and leverage its properties in the largest toy market in the world.

Giochi Preziosi currently employs over 2500 people and the turnover of fiscal year 2010 was €939,900,000.

About MARATHON MEDIA:
One of the mainstays of the powerful international media group Zodiak Entertainment, Marathon Media is France’s number one animation producer and one of the top studios in the world. Based in Paris, Marathon Media is run by Vincent Chalvon Demersay and David Michel. Its main successes include Monster Buster Club, Martin Mystery, Famous 5, Marsupilami, Gormiti and of course the smash hit series Totally Spies! Its extraordinary track record on TV has carried over into merchandising, offering a wide range of toys, video, multimedia, papermaking industry products, publishing, etc.

Marathon Media’s programs are distributed by Zodiak Entertainment Distribution.
www.marathon.fr