Feisty Pets® Crosses the Pond awarding Caroline Mickler Ltd. as its Sub-Agency for Licensing Representation in the United Kingdom
As the UK marketplace heats up for Feisty Pets Toy Line by Jazwares (master global toy licensee) with full retail support at Smyth’s, Tesco, ASDA, Sainsbury’s combined with the launch of the Scholastic’s Feisty Pets book publishing program, Surge Licensing, Inc., the global master entertainment and licensing agency for WMC’s Feisty Pets® has appointed Caroline Mickler Ltd. as its sub-agent to leverage the momentum and develop the 3rd party merchandising program in the United Kingdom.
“2018 was a terrific launch year with Jazwares in the UK,” said Surge VP, Elan Freedman. “In 2019, with every retailer leaning in to the toy program and our book series launching, there’s no better time for Caroline to work her magic and scale the experience offering to our fans.”
Caroline Mickler will initially be focusing on apparel, accessories, bedding, gifting and back to school.
“With the retail success of Jazwares Feisty Pets range and with Scholastic and Rubies Costumes already in place, the UK market is well set to capitalize further on the growing appetite for Feisty Pets products”, said Caroline.
This is not the first time both Surge and CML have collaborated as CM worked with Surge in the UK for the Ninja Turtles in the 1990s and 2000s.