DCD Publishing to represent ‘Sparkle World®’ and ‘Redan Fun To Learn®’ brands

Posted August 30, 2011

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For immediate release LONDON 17 August 2011

DCD Publishing are particularly pleased to announce that they have been appointed to represent the Redan Publishing group for licensing their Sparkle World and Redan Fun To Learn brands.

The Sparkle World magazine was first published in 2004 and has been entertaining girls aged from 4 to 9 ever since. In the Primary Girls sector, Sparkle World maintains its position as the second most popular title, posting an average sale of 65,457* copies per issue. Total sales to date are approaching nearly 8 million copies and the licensing programme is poised to add a sprinkle of sparkle.

Redan Fun To Learn is the umbrella brand for Redan’s range of pre-school magazines which includes Friends Favourites, Peppa Pig, Ben and Holly’s Little Kingdom and Bag-oFun. Over 5.5 million Redan Fun To Learn magazines are sold every year in the UK with Friends and Peppa Pig being the top 2 pre-school titles in the UK. Redan Fun To Learn magazines are highly interactive, encouraging early learning skills through fun and play, and they are recognised by parents as a symbol of quality and trust.

Michael Gottlieb, Head of Licensing, DCD Publishing, commented: “The licensing programme for Redan Fun To Learn will support and reflect the educational fun and creative values associated with the Redan Fun To Learn brand, while Sparkle World licensing will be playful entertaining, imaginative and glittery!”

Robert Sutherland, Managing Director, Redan Publishing, commented: “We are delighted to have DCD Publishing on board to help us establish our well-known brands in other licensed categories.  Both Sparkle World and Redan Fun To Learn have a heritage in the children’s magazine area, and their brand values will translate perfectly to other categories. We look forward to seeing our brands develop further.”

*ABC July-December 2010 (Average Net Circulation)

** ENDS **

Notes to Editors:

About DCD Publishing

DCD Publishing is a division of DCD Media, the international independent production and distribution groups, set up to exploit market opportunities for book publishing, merchandising, licensing, CD and DVD from third party producers or owned by DCD. DCD Publishing’s portfolio of properties encompasses the areas of Television, Music and Animation and it works with the leading publishers in the UK. Key brands include Suzy’s Zoo, Puppy Love, and Richard Hammond’s Blast Lab amongst others.

For more info visit www.dcdmedia.co.uk/publishing

About Redan Publishing

Founded in 1991, Redan Publishing is the largest independent publisher of character-led children’s magazines in the UK.  Redan publishes at least 15 different titles in the UK, Ireland, Australia, New Zealand and also into USA and Canada via its North American business. Printing over 1 million magazines every month for the UK alone, Redan is recognised and highly respected within the licensing and magazine industries.

PR contacts:

Michael Gottlieb, Head of Licensing & Music Merchandising – Mob: +44 (0) 7887 565900
Nahid Burke, Head of Publicity nb@dcdmedia.co.uk Tel & Mob: +44 (0) 208 563 6976