Cult Brand Meets a Classic: de Beukelaer Refreshment Sticks with Original Chupa Chups® Fillings

Posted April 12, 2018

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License partnership between Griesson – de Beukelaer andChupa Chups® / As of March new products are permanently at retail in Germany.

The cult lollipop brand meets a classic in the de Beukelaer range of products: As of March 2018, the popular refreshment sticks from de Beukelaer are available with two liquid original Chupa Chups® fillings. The product has been developed as a license cooperation between Griesson – de Beukelaer (GdB) and Chupa Chups®, the world’s leading lollipop brand. The de Beukelaer refreshment sticks are available in two original Chupa Chups® flavours, strawberry and apple, covered in the dark chocolate that is typical of the category, beloved by fans of refreshment sticks.

Chupa Chups sticks appleFor the DeBeukelaer refreshment sticks, GdB uses only cocoa bearing the UTZ-seal, which comes from a sustainable, socially, and environmentally safe cultivation. As such, the company contributes to the preservation of nature for current and future generations.

About Perfetti Van Melle

Perfetti Van Melle, one of the largest confectionary groups in the world, is a privately owned company producing and distributing candies and chewing gum in more than 150 countries worldwide. Several of its brands such as Mentos®, Airheads®, Chupa Chups®, Frisk®, Fruittella®, Alpenliebe®, Golia®, Happydent®, Vivident®, Big Babol® and Smint®, are much-loved throughout the five continents. In addition to these global brands, Perfetti Van Melle offers a wide range of products, the popularity of which is rooted in individual, local and regional markets. The ability to develop products, versions and flavours that suit the different demands and opportunities of local markets is indeed one of the group’s keys to success.

Moreover, the global confectionery player Perfetti Van Melle Group develops successful licensing programmes both for lifestyle and food and beverage extensions with its popular brands Chupa Chups® and ,Airheads® and fresh lifestyle licensing programmes with its other confectionery classics Mentos®, Frisk®, Smint® and Brooklyn®.

For further information, please visit: or contact Anna Amat, Licensing Coordinator at PVM Licensing Division: