Chupa Chups® is Showing Muscle at Licensing Expo
Sixty years after its launch, the Chupa Chups® brand is going stronger than ever!
Apart from being the world’s most popular lollipop, the brand with the iconic logo designed by Salvador Dalí has become a pop fashion style in its own right. Chupa Chups®’ fun designs are a regular on the shelves of Uniqlo, Zara, H&M and many other leading retailers.
The brand is now increasingly active in the USA, where it has recently signed up with several apparel partners: Ripple Junction, Body Rags, Night Shift, and US Non Wovens for a range of scented candles and air fresheners inspired by the flavour profile of the lollipops. New deals for accessories are about to be announced soon and this summer Chupa Chups® will have a new corner in IT Sugar stores across the nation. Sweet lovers, unite!
To discuss licensing opportunities at Licensing Expo Vegas, contact Vanessa.email@example.com or come and visit us at LISA MARKS Associates’ booth (H102).
About Perfetti Van Melle
Perfetti Van Melle, one of the largest confectionary groups in the world, is a privately owned company producing and distributing candies and chewing gum in more than 150 countries worldwide. Several of its brands such as Mentos®, Airheads®, Chupa Chups®, Frisk®, Fruittella®, Alpenliebe®, Golia®, Happydent®, Vivident®, Big Babol® and Smint®, are much-loved throughout the five continents. In addition to these global brands, Perfetti Van Melle offers a wide range of products, the popularity of which is rooted in individual, local and regional markets. The ability to develop products, versions and flavours that suit the different demands and opportunities of local markets is indeed one of the group’s keys to success.
Moreover, the global confectionery player Perfetti Van Melle Group develops successful licensing programs both for lifestyle and food and beverage extensions with its popular brands Chupa Chups® and Airheads® and fresh lifestyle licensing programs with its other confectionery classics Mentos®, Frisk®, Smint® and Brooklyn®.