Chupa Chups® By Foamous®: A Revolution of the Senses

Posted July 16, 2018

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The French brand Foamous® has managed to create a true revolution in the fragrance scene: A foam fragrance with scientifically tested moisturising effects and long-lasting power.

The innovative foams have everything it takes to please millennials: they are good for your skin, 100% vegan and not tested on animals. Its packaging has an über cute and cheeky sixties vibe, definitely not your mother’s perfume.

Chupa ChupsTo top it off, French parfumeurs of Grasse, where the world’s finest fragrances are crafted, have managed to add the most popular Chupa Chups aromas to flowery and fresh notes, to create an irresistible range of 4 foam fragrances: Cheeky Cherry, Jolly Lolly, Double Bubble and Sandy Candy.

This fall they will hit the shelves of omni channels in France, Mexico, Brazil and Spain. Life can be sweet…

 

About FOAMOUS®

The classic “pschitt” of a perfume jet in the neck no longer interests a youth looking for tangible signs.

Foamous® is a new “vehicle” for perfume delivery: A unique product bridging fragrances and cosmetics with exceptional benefits in an airy, tactile and voluptuous foam.

Foamous® perfume foam℗ is an innovative perfume experience with long-lasting and moisturizing benefits: A new beauty gesture.

Bloggers do not go wrong when posting: “Just when you think you’ve seen it all in the world of beauty, you come across something that makes your jaw drop! Foamous® is a brand responsible for creating one of those things»

About Perfetti Van Melle

Perfetti Van Melle, one of the largest confectionary groups in the world, is a privately owned company producing and distributing candies and chewing gum in more than 150 countries worldwide. Several of its brands such as Mentos®, Airheads®, Chupa Chups®, Frisk®, Fruittella®, Alpenliebe®, Golia®, Happydent®, Vivident®, Big Babol® and Smint®, are much-loved throughout the five continents. In addition to these global brands, Perfetti Van Melle offers a wide range of products, the popularity of which is rooted in individual, local and regional markets.

The ability to develop products, versions and flavours that suit the different demands and opportunities of local markets is indeed one of the group’s keys to success.

Moreover, the global confectionery player Perfetti Van Melle Group develops successful licensing programmes both for lifestyle and food and beverage extensions with its popular brands Chupa Chups® and Airheads® and fresh lifestyle licensing programmes with its other confectionery classics Mentos®, Frisk®, Smint® and Brooklyn®.

For further information, please visit: http://www.pvmlicensing.com or contact Anna Amat, Licensing Coordinator at PVM Licensing Division: anna.amat@es.pvmgrp.com